Courtney Cantor Soice & Ben Cleland

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This is a podcast episode titled, Courtney Cantor Soice & Ben Cleland. The summary for this episode is: In this episode, <a href="https://www.linkedin.com/in/courtney-cantor-soice-26112b14/" rel="noopener noreferrer" target="_blank">Courtney Cantor Soice</a> and <a href="https://www.linkedin.com/in/ben-cleland-6ab44011/" rel="noopener noreferrer" target="_blank">Ben Cleland</a> from <a href="https://hamilton-ex.com/" rel="noopener noreferrer" target="_blank">Hamilton</a> share insights from the world of event marketing. Join us to learn how Hamilton adapts ideas from diverse industries, tackles challenges, and responds to change.Courtney and Ben share how they balance ambitious visions with budget constraints through "objective development," aligning event goals with practical booth designs. They also discuss how Hamilton quickly adapted during the pandemic, pivoting to remote immersive experiences that lower friction for both clients and attendees.We'd love to hear from you! Reach out to <a href="https://app.casted.us/account/62/shows/81b7557b-52e8-4ea3-87b9-a8f2cdaa00e4/episodes/9b8e5049-3269-4d01-a208-ec35aa12083d/podcast@sep.com" rel="noopener noreferrer" target="_blank">podcast@sep.com</a> to share your feedback on this show.You can find more information about this podcast at <a href="https://app.casted.us/account/62/shows/81b7557b-52e8-4ea3-87b9-a8f2cdaa00e4/episodes/93ecce9c-0530-4661-a507-b77e2748f4ee/sep.com/podcast" rel="noopener noreferrer" target="_blank">sep.com/podcast</a> and subscribe wherever you get your podcasts. Thanks for listening!

Key Takeaways

Ben discusses adapting hardware and technology from other industries.

01:37 MIN

Courtney and Ben explain how they use objective development to help clients reach their goals.

00:52 MIN

Ben shares how Hamilton adapts to change.

00:43 MIN

Courtney discusses measuring success.

01:06 MIN

Courtney and Ben share how Hamilton pivoted in response to the pandemic.

01:10 MIN

Courtney discusses the lessons she learned in the pandemic from a marketing perspective.

00:48 MIN

DESCRIPTION

In this episode, Courtney Cantor Soice and Ben Cleland from Hamilton share insights from the world of event marketing. Join us to learn how Hamilton adapts ideas from diverse industries, tackles challenges, and responds to change.

Courtney and Ben share how they balance ambitious visions with budget constraints through "objective development," aligning event goals with practical booth designs. They also discuss how Hamilton quickly adapted during the pandemic, pivoting to remote immersive experiences that lower friction for both clients and attendees.

We'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show.

You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

Today's Host

Zac Darnell

|Host of Behind The Product & Principal at SEP

Today's Guests

Ben Cleland

|Digital Engagement Strategist at Hamilton

Ben studied telecommunications, audio/video production, and multimedia at Ball State University. He currently serves as a Digital Enablement Strategist at Hamilton.

Ben's LinkedIn

Courtney Cantor Soice

|Marketing Director at Hamilton

Courtney is a creative and dynamic marketer with more than a decade experience in strategic marketing, account leadership, and engagement strategy. As Hamilton's Marketing Director, she oversees and manages all marketing initiatives across the company.

Courtney's LinkedIn