A Softer Pivot

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This is a podcast episode titled, A Softer Pivot. The summary for this episode is: <a href="https://www.linkedin.com/in/stephanie-ragozzino-48709426" rel="noopener noreferrer" target="_blank">Stephanie Ragozzino</a>, Chief Product Officer at <a href="https://www.onecause.com/" rel="noopener noreferrer" target="_blank">OneCause</a>, joins us to share her journey into product management. She walks us through her time at <a href="https://www.aprimo.com/" rel="noopener noreferrer" target="_blank">Aprimo</a> and <a href="https://perq.com/" rel="noopener noreferrer" target="_blank">PERQ</a>, where she transitioned into B2C. We also talk through her most recent role at OneCause during the pandemic this year.Stephanie has a lot of experience with products that are tackling new markets. She addresses small bets, big bets, bundles of value, and the power of simply talking to your customers, leaving us with some great insights into how she’s created successful opportunities.You can find more information about this podcast at <a href="https://www.sep.com/podcast" rel="noopener noreferrer" target="_blank">sep.com/podcast</a> and subscribe wherever you get your podcasts. Thank you!

Key Takeaways

Stephanie shares her thoughts on the word "pivot."

00:54 MIN

Stephanie shares the original vision of PERQ.

01:39 MIN

Stephanie shares about PERQ's first evolution into multiple product paths.

01:10 MIN

Stephanie shares why her team chose not to use their existing customer base when expanding into the automotive industry.

00:33 MIN

Stephanie shares how PERQ expanded into the home furnishings and multi-family industries.

01:38 MIN

Stephanie shares how PERQ used user research to improve their product.

01:32 MIN

Stephanie shares how a combination of small bets and big bets influenced PERQ's evolution.

01:17 MIN

Stephanie explains the "value bundles" she created at OneCause.

00:41 MIN

Stephanie shares about realizing her product plans would need to completely change when the pandemic hit.

00:34 MIN

Stephanie shares how the OneCause team abruptly (and successfully) changed course in response to the pandemic.

00:53 MIN

Stephanie shares how conversations with customers helped OneCause innovate in a tumultuous time.

01:40 MIN

Stephanie shares the silver lining she's seen in the midst of the pandemic.

01:31 MIN

Stephanie shares how she's learned about the importance of focus.

00:36 MIN

Stephanie shares what she thinks the future of fundraising will look like.

00:54 MIN

DESCRIPTION

Stephanie Ragozzino, Chief Product Officer at OneCause, joins us to share her journey into product management. She walks us through her time at Aprimo and PERQ, where she transitioned into B2C. We also talk through her most recent role at OneCause during the pandemic this year.

Stephanie has a lot of experience with products that are tackling new markets. She addresses small bets, big bets, bundles of value, and the power of simply talking to your customers, leaving us with some great insights into how she’s created successful opportunities.

You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thank you!

Today's Host

Zac Darnell

|Host of Behind The Product & Principal at SEP

Today's Guests

Stephanie Ragazzino

|Chief Product Officer at OneCause

As OneCause's Chief Product Officer, Stephanie helps build a product that empowers nonprofits to reach their fundraising goals. Stephanie loves creating value for customers and building products. She has spent the past 20 years identifying business problems and coming up with fun, creative, and sellable solutions that can help businesses achieve their goals. She's especially energized when she's able to help solve a problem that a business didn’t think they’d ever be able to solve.

Stephanie's LinkedIn

Ryan Schade

|Guest Host and Engagement Manager at SEP

As an Engagement Manager at SEP, Ryan is devoted to helping his teammates and business partners build amazing things. Ryan is passionate about understanding and motivating his team, developing strong relationships with clients, and immersing himself in the client’s domain.

Ryan's LinkedIn