Casted

Casted is turning ONE! And in true Casted form, we're celebrating by taking a trip down memory lane in a special bonus episode of The Casted Podcast. Listen in as founders Lindsay Tjepkema, Zachary Ballenger, and Adam Patarino reflect on their proudest moments over the last year and what they're most looking forward to in the coming years at Casted. 

Casted is turning ONE! And in true Casted form, we're celebrating by taking a trip down memory lane in a special bonus episode of The Casted Podcast. 

Bonus: Casted Turns ONE!

After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record. Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast. Key Takeaways:🦠&nbsp;04:46-07:37 Lessons from COVID: What Stirista has learned from growing a podcast through the pandemic🎧&nbsp;07:38-09:24 Why Vincent says they have no listenership goals—what are they measuring?🏆 11:24-13:33 Stirista’s method for success: the team behind the podcast magic Check out The Marketing Stir<a href="https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55" rel="noopener noreferrer" target="_blank">https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55</a> Connect with Vincent<a href="https://www.linkedin.com/in/vincent-pietrafesa-ab69994/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/vincent-pietrafesa-ab69994/</a>

The host of The Marketing Stir Podcast, Vincent is an experienced marketing professional and public speaker specializing in Digital Marketing and Lead Generation. 

Vincent Pietrafesa

VP of B2B Products and Partnerships, Stirista

Learn how Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast.


Creating Connection and Generating Demand with Stirista’s Vincent Pietrafesa

James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides voice-based automation technology for business operations. Here's what he and Lindsay cover in this conversation: 🤫&nbsp;James' secret for creating a wholistic marketing strategy with a podcast at the nucleus 🧑&nbsp;How he determines who should be on his shows for maximum business impact 📈&nbsp;Which podcast KPIs are must-know's to present at your next exec meeting Check out Flip's podcast, <a href="https://flipcx.com/podcast/" rel="noopener noreferrer" target="_blank">Spamming Zero</a>

James is the CMO of Flip, a tech company all about shaking up CX. He is also a podcast host, community leader, and author. James has a background in GTM, data, and marketing, with a proven track record of leading and growing teams and revenue. He's a father of 4 and a huge Utah Jazz fan.

James Gilbert

CMO, Flip

This Is How You Scale Your Podcast Efforts for Maximum Impact

Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience. Key Takeaways:🤩 00:46&nbsp;-&nbsp;02:32 Overview of episode🎥 08:54&nbsp;-&nbsp;10:20 Video is crucial for your marketing strategy🥘 10:42&nbsp;-&nbsp;13:12 Casted's secret sauce🍿 14:53&nbsp;-&nbsp;18:06 Making snackable content in the Casted platform👏 21:08&nbsp;-&nbsp;22:52 Getting other teams within the company on board🎉 33:13&nbsp;-&nbsp;36:27 Tim's perspective on ROI🧩 40:00&nbsp;-&nbsp;42:13 Advice: Take risks🔊42:37&nbsp;-&nbsp;43:30 Q&amp;A: What tactics have you employed to communicate the resources available and get people to take action?🔊43:39&nbsp;-&nbsp;45:02 Q&amp;A: How do you figure out which content to send to a customer in the initial outreach?🔊45:45&nbsp;-&nbsp;47:14 Q&amp;A: Whether they're B2B or general consumer, do you listen to any audio only podcasts, why or why not?🔊47:25&nbsp;-&nbsp;50:31 Q&amp;A: On average, how many pieces of content do your customers touch before they reach out for a meeting? And what do you think that says about Cheetah's marketing team?

Tim lives at the intersection of content, technology and psychographic data. These are the key ingredients future-proofing today's marketing department. Tim's experience as a team leader and change agent has proven to deliver cutting-edge, differentiating strategies for his clients and partners that move businesses forward. In an age where data drives action, yet the consumer landscape lives on ever-shifting sands, Tim's ability to navigate adversity while focusing on business outcomes sets him apart from your cookie-cutter marketing execs. 

Tim Glomb

VP of Content and Data, Cheetah Digital

Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience.


Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers. Key Takeaways:🌼 05:01&nbsp;-&nbsp;06:19 How Hailey keeps content fresh and exciting👏 06:49&nbsp;-&nbsp;09:45 Utilizing your podcast as a way to connect with your customers😪 12:22&nbsp;-&nbsp;14:31 What life was like before Casted🧩 16:21&nbsp;-&nbsp;18:01 How themes can impact future marketing campaigns🔎 20:57&nbsp;-&nbsp;23:04 Success metrics to consider when reviewing your podcasts' performance👀 23:28&nbsp;-&nbsp;25:10 What Casted Insights can do for you🧑‍💻 29:18&nbsp;-&nbsp;30:44 Advice for enterprises entering the podcast/content marketing world🔊 31:34&nbsp;-&nbsp;33:02 Q&amp;A: Why do you think some brands are hesitant to make podcasts a part of their content strategy?🔊 33:21&nbsp;-&nbsp;35:23 Q&amp;A: When you're talking about amplifying content, can you give us an example where repurposing and refreshing existing content was really successful?🔊 36:21&nbsp;-&nbsp;38:55 Q&amp;A: What are some stories you cover on your podcast that really resonate with the audience, and why do you think they resonate?

Hailey Wheeler is the Marketing Communications Consultant at Caterpillar Oil & Gas and Marine. As a high-performing marketer with expertise in campaign management, content strategy, and go-to-market execution in 5+ industries within B2B & B2C, Hailey is dedicated to bringing high energy and creative thinking to her brand.

Hailey Wheeler

Marketing Communications Consultant, Caterpillar

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers.


Using Content to Engage the Next Generation of Customers with Caterpillar’s Hailey Wheeler

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence. Key Takeaways:🧟 02:05&nbsp;-&nbsp;03:25 Zombie Apocalypse: How Sam and Katie will survive it.... or not🎙 04:37&nbsp;-&nbsp;06:49 How Sam got started in podcasting📣 10:15&nbsp;-&nbsp;13:45 Why YouTube is an important element to your video podcast strategy💡 21:32&nbsp;-&nbsp;24:56 Matching the voice and tone to your different social channels👏 30:04&nbsp;-&nbsp;34:43 Teamwork: How Sam's team structure helps them deliver amazing content📊 36:04&nbsp;-&nbsp;37:46 Q&amp;A: What's the most interesting content marketer data to you, and why?🗝 39:01&nbsp;-&nbsp;41:58 Q&amp;A: As a small team, how do we take a crawl, walk, run approach to this? What's most important as you begin?😅 42:25&nbsp;-&nbsp;48:32 Q&amp;A: Why do you think some brands are still reluctant to get into podcasting?

Sam is the Director of Media Content at ZoomInfo, and one of the hosts of Talk Data to Me. Sam is a content veteran with experience at places such as HubSpot. He now manages a team of writers, produces independent research that has appeared in places such as Business Insider and Vancouver Business Journal, and he hosts, produces, and edits the Talk Data to Me podcast.

Sam Balter

Director of Content Marketing, ZoomInfo

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence.


Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates. Key Takeaways:🎤 03:18&nbsp;-&nbsp;05:46 How PingPong got started in podcasting🧩 06:06&nbsp;-&nbsp;07:50 Advice for creating a podcast💥 10:20&nbsp;-&nbsp;12:56 How to amplify your content across various platforms🎉 18:30&nbsp;-&nbsp;20:56 What stands out about Casted🔥 21:18&nbsp;-&nbsp;22:48 How Casted's integration with YouTube can impact workflow💡 27:31&nbsp;-&nbsp;28:52 Strategies for efficiency: Make your time valuable in different ways

I have worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. My diverse background and expertise has allowed me to grow businesses of all kinds in the eCommerce and Amazon world. Currently, my focus is content marketing and partnering with brands and service providers in the Amazon & eCommerce space. I've appeared on multiple podcasts and webinars, sharing best practices and topics across a variety Amazon related areas.

Ryan Cramer

Partnership Marketing Manager, PingPong

Learn how PingPong's Partnership Marketing Manager, Ryan Cramer leaned into video and podcasting to share knowledge with internal colleagues and how he grew the show into a powerful brand awareness channel.


Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates.


Bonus: Casted Turns ONE!

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Today's Host

Lindsay Tjepkema

Recent Episodes

Bonus: Casted Turns ONE!

DESCRIPTION

Today's Host

Lindsay Tjepkema

Related Resources

Recent Episodes

Creating Connection and Generating Demand with Stirista’s Vincent Pietrafesa

This Is How You Scale Your Podcast Efforts for Maximum Impact

Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb

Using Content to Engage the Next Generation of Customers with Caterpillar’s Hailey Wheeler

Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer