How B2B Podcasts Grow Up

This is a podcast episode titled, How B2B Podcasts Grow Up. The summary for this episode is: <p>Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business results?</p><p><br></p><p>Yes. Yes it is.</p><p><br></p><p>Here’s how we know: It’s being done daily in the B2B podcast space.</p><p><br></p><p>Amazing, creative shows are the driving force of measurable business impact—like market research, ABM strategy touchpoints, category creation, and even 6-figure deals closing (yes, seriously!). And in our new series, that’s exactly what we’ll be exploring. Based on Casted’s B2B Podcast Maturity Curve, this series will dive into each stage of a B2B podcast’s growth—providing marketers like you with real examples and real measurable goals to set for each stage of building and growing your value-driven show.</p><p><br></p><p>So, here’s to marketers everywhere doing cool, creative, results-driven things this year. We’ll be back on January 3 with our first installment of the How B2B Podcasts Grow Up series.</p>