Your audience is wildly diverse. Sure, they have similar goals and most are listening for the same reason.

But they learn in different ways. Meaning you have to meet your network and your network’s network where they are.

The second episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up focuses on how to treat your marketing strategy like a carousel and how to repurpose your content like the pros.

Learn tactics and tips from Kara Singer of Oak Street Funding, Meg Johnson from OpenView Venture Partners, Jordan Feise of Gong and Rowan Tonkin and Peter Mahoney at Planful how they grew their shows. And my insights too!

Listen in for:

📈 Growth rarely just happens. Take a calculated approach, don’t reinvent the wheel and learn from others who’ve done it before you.

🎠 Your content strategy is a carousel. Provide different options and onramps for your audience to enjoy the content that resonates with them.

🎧 A great goal is to structure a community around your audience and create more fruitful relationships with your guests and listeners.