Casted

It’s not about the show anymore and it’s not just about the brand. The big Stage 5 question? “How is this impacting our business?”&nbsp;Now that you have your podcast up and running, it’s time to put it into use for your business. Learn how to apply your podcast into a sales enablement machine, attract and close new deals, and turn content into a valuable intent data capture point—all while strengthening your team along the way. In this third episode of Stage 5 in the How B2B Podcasts Grow Up series, <a href="https://www.linkedin.com/in/timglomb/" rel="noopener noreferrer" target="_blank">Tim Glomb</a> from <a href="https://meetmarigold.com/" rel="noopener noreferrer" target="_blank">Marigold</a> and <a href="https://www.linkedin.com/in/nicoleewood/" rel="noopener noreferrer" target="_blank">Nicole Wood</a> and <a href="https://www.linkedin.com/in/meredithpmorgan/" rel="noopener noreferrer" target="_blank">Meredith Albertson</a> from <a href="https://zylo.com/" rel="noopener noreferrer" target="_blank">Zylo</a> share their expertise on using valuable podcast data to amplify your content in order to see revenue results.

Tim Glomb

VP of Content and Data at Marigold

Nicole Wood

Content Marketing Manager at Zylo

Meredith Albertson

Chief Marketing Officer at Zylo

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Marigold and Zylo share how they leverage podcast content to drive revenue growth. 



How B2B Podcasts Grow Up: Your Secret Weapon for Real Business Impact

Welcome to AMP: The Amplified Marketing Podcast. This show is your one-stop shop for all things amplified marketing, the future of B2B marketing. On this show, we'll talk to guests about how they are deploying a strategy that focuses on putting expert interviews and conversations at the center of their content strategy, then amplifying those voices into marketing and business strategies. Listeners will not only be introduced to a new way of thinking about B2B content, but also actionable guidance and relatable advice that they can take back to their roles and start implementing right away.

AMP: The Amplified Marketing Podcast

We can go back to the basic ROI to see how our podcast is doing: leads generated, top of funnel conversations had, relationships with potential customers started… But in order to amplify your impact outside of your company, you need to start on the inside. Let’s face it, people are busy and not everyone is going to listen to our podcast no matter how much we want them to. So, a good place to start off is directly sharing it with your internal team and, once again, watch them “squeeze the juice” out of your show in ways you didn’t even think of yourself. In this second episode of Stage 5 in the How B2B Podcasts Grow Up series, <a href="https://www.linkedin.com/in/nicoleewood/" rel="noopener noreferrer" target="_blank">Nicole Wood</a> and <a href="https://www.linkedin.com/in/meredithpmorgan/" rel="noopener noreferrer" target="_blank">Meredith Albertson</a> from <a href="https://zylo.com/" rel="noopener noreferrer" target="_blank">Zylo</a> explain how focusing on their internal enablement of their shows led to external amplification. Listen in for:&nbsp; 02:26 - 03:54 👑 How to kickstart the amplification flywheel? Your internal teams. They are going to be your biggest evangelist if you explain the value of your podcast to them.04:19 - 06:04 🎙Create more with what you have - take your podcast and create blogs, email newsletters, attend a conference… expand your reach!06:06 - 09:07 ❣️Don’t lose focus on the most important people of all: your customers. Value their feedback, feature their stories, showcase their excellence.

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Zylo share how they use podcast content internally to drive brand growth. 



How B2B Podcasts Grow Up: Start on the Inside to Impact the Outside

When you think you’ve hit the peak with your branded podcast and there is no more advancing to do, pause, rewind, and realize that there is actually room for more growth! So how do we get there?&nbsp; In this episode, you’ll learn the importance of getting your team on the same page for maximizing efficiency and building passion, utilizing your current resources (AKA ‘squeezing the juice’), and creating content that is resonating with your audience. Hear from experts <a href="https://www.linkedin.com/in/meredithpmorgan/" rel="noopener noreferrer" target="_blank">Meredith Albertson</a> from <a href="https://zylo.com/" rel="noopener noreferrer" target="_blank">Zylo</a> and <a href="https://www.linkedin.com/in/timglomb/" rel="noopener noreferrer" target="_blank">Tim Glomb</a> from <a href="https://meetmarigold.com/" rel="noopener noreferrer" target="_blank">Marigold</a> on how following these guidelines boosted their podcast to new, unimaginable heights. Listen in for: 01:51 - 03:27 🍋 It’s less about how many resources you have and more about how your current resources are being used - squeeze the juice!&nbsp;04:02 - 05:12 💵 This is the stage to get your C-Suite to buy in! It’s incredible the amount of efficiency and passion you’ll see when your team is on the same page.&nbsp;07:48 - 10:15 💡 The absolutely foundational truth: Real, driving, measurable results come from content that’s resonating with your audience.

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Zylo and Marigold discuss the best ways to efficiently create content that resonates with your audience and drives business results. 


How B2B Podcasts Grow Up: Squeezing the Juice Out of Your Podcast

You’ve heard plenty of how to when it comes to podcast growth. But not enough how not to. The third and final episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up concentrates on what our expert guests would change about how they approached multichannel expansion. What did they do successfully and what mistakes did they make? Get the inside scoop from <a href="https://www.linkedin.com/in/kira-singer/" rel="noopener noreferrer" target="_blank">Kara Singer</a> of <a href="https://www.oakstreetfunding.com/" rel="noopener noreferrer" target="_blank">Oak Street Funding</a>, <a href="https://www.linkedin.com/in/redheadmeg/" rel="noopener noreferrer" target="_blank">Meg Johnson</a> from <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView Venture Partners</a>, <a href="https://www.linkedin.com/in/jordanfeise/" rel="noopener noreferrer" target="_blank">Jordan Feise</a> of <a href="https://www.gong.io/" rel="noopener noreferrer" target="_blank">Gong</a> and <a href="https://www.linkedin.com/in/rowantonkin/" rel="noopener noreferrer" target="_blank">Rowan Tonkin</a> and <a href="https://www.linkedin.com/in/pemahoney/" rel="noopener noreferrer" target="_blank">Peter Mahoney</a> at <a href="https://planful.com/" rel="noopener noreferrer" target="_blank">Planful</a>. And my insights too! Listen in for: 01:26 - 03:36 🕚&nbsp;Everyone wishes they had started repurposing their podcast content sooner. So do it before you have to.06:39 - 07:57 🧩&nbsp;There is no one correct way to grow your audience and podcast. Take bits and pieces of successful strategies.09:52 - 11:36 ⭐ It’s easy to feel spread thin when expanding your show. Always go back to your original goal and ask yourself whether you’re achieving it.

Kira Singer

Sr. Marketing Coordinator & Producer

Rowan Tonkin

CMO, Planful

Jordan Feise

Sr. Content Marketing Manager, Gong

Meg Johnson

Sr. Manager of Creative Strategy, OpenView

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Oak Street Funding, Gong, OpenView, and Planful cover the best ways to get the most value out of your podcast content. 



How B2B Podcasts Grow Up: How to Maximize Your Podcast Content

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Oak Street Funding, Gong, OpenView, and Planful cover the best ways to get the most value out of your podcast content. 


Your audience is wildly diverse. Sure, they have similar goals and most are listening for the same reason. But they learn in different ways. Meaning you have to meet your network and your network’s network where they are. The second episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up focuses on how to treat your marketing strategy like a carousel and how to repurpose your content like the pros. Learn tactics and tips from <a href="https://www.linkedin.com/in/kira-singer/" rel="noopener noreferrer" target="_blank">Kara Singer</a> of <a href="https://www.oakstreetfunding.com/" rel="noopener noreferrer" target="_blank">Oak Street Funding</a>, <a href="https://www.linkedin.com/in/redheadmeg/" rel="noopener noreferrer" target="_blank">Meg Johnson</a> from <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView Venture Partners</a>, <a href="https://www.linkedin.com/in/jordanfeise/" rel="noopener noreferrer" target="_blank">Jordan Feise</a> of <a href="https://www.gong.io/" rel="noopener noreferrer" target="_blank">Gong</a> and <a href="https://www.linkedin.com/in/rowantonkin/" rel="noopener noreferrer" target="_blank">Rowan Tonkin</a> and <a href="https://www.linkedin.com/in/pemahoney/" rel="noopener noreferrer" target="_blank">Peter Mahoney</a> at <a href="https://planful.com/" rel="noopener noreferrer" target="_blank">Planful</a> how they grew their shows. And my insights too! Listen in for: 06:51 - 08:50 🎠&nbsp;Your content strategy is a carousel. Provide different options and onramps for your audience to enjoy the content that resonates with them.14:04 - 15:08 📈&nbsp;Growth rarely just happens. Take a calculated approach, don’t reinvent the wheel and learn from others who’ve done it before you.15:12 - 16:48 🎧&nbsp;A great goal is to structure a community around your audience and create more fruitful relationships with your guests and listeners.

Senior Manager of Creative Strategy, OpenView

Sr. Content Marketing Manager

Sr. Marketing Coordinator & Producer, Oak Street Funding

Peter Mahoney

Founder & CEO, Plannuh

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from OpenView, Gong, Planful, and Oak Street Funding discuss best practices for podcast amplification and multichannel expansion. 



How B2B Podcasts Grow Up: How a Content Carousel Will Redefine Your Marketing Strategy

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from OpenView, Gong, Planful, and Oak Street Funding discuss best practices for podcast amplification and multichannel expansion. 


Before you learn the ins and outs of expanding your show from a single RSS feed to a full-blown content marketing engine and podcast network, get the scoop from those who’ve done it before you. Learn about the team they built to support their strategy, the vulnerability, and authenticity it requires to truly connect with your audience, and yep, even the mistakes they made in growing their shows. Hear from these experts <a href="https://www.linkedin.com/in/redheadmeg/" rel="noopener noreferrer" target="_blank">Meg Johnson</a> from <a href="https://openviewpartners.com/" rel="noopener noreferrer" target="_blank">OpenView Venture Partners</a>, <a href="https://www.linkedin.com/in/kira-singer/" rel="noopener noreferrer" target="_blank">Kara Singer</a> of <a href="https://www.oakstreetfunding.com/" rel="noopener noreferrer" target="_blank">Oak Street Funding</a>, and <a href="https://www.linkedin.com/in/pemahoney/" rel="noopener noreferrer" target="_blank">Peter Mahoney</a> at <a href="https://www.plannuh.com/" rel="noopener noreferrer" target="_blank">Plannuh</a> in the opening episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up. Listen in for: 01:46 - 04:24 🤸&nbsp;Think about growth before you get to this stage in your podcast journey. Keyword: Flexibility.04:25 - 07:42 💻&nbsp;The size and resources behind your team don’t have to impact how you leverage your podcast assets. Outsource!08:33 - 11:17 👩&nbsp;Position an authentic, vulnerable leader at the front of your podcast to truly connect with your audience.

Sr. Manager Creative Strategy, OpenView

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Oak Street Funding, Planful, and OpenView offer tips on how to build a foundation for show and brand growth.


How B2B Podcasts Grow Up: Building the Foundation for Growth

Is it possible to make your podcast more than just a podcast? The short answer is ‘yes.’ Dive into the last episode in Stage 3 of the How B2B Podcasts Grow Up series with your host and CEO of <a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">Casted</a> <a href="https://www.linkedin.com/in/lindsaytjepkema/" rel="noopener noreferrer" target="_blank">Lindsay Tjepkema</a>, as she brings on podcasting experts to reveal how to make your show the center of your content universe. How? Utilize different guests, pay attention to the data, and spread your content across multiple media channels. The experts on this episode tell us how to do it all. A huge thank you to <a href="https://www.linkedin.com/in/molly-chill-sloan-59332345/?trk=public_profile_publication_contributor-image" rel="noopener noreferrer" target="_blank">Molly Chill</a>, <a href="https://www.linkedin.com/in/michaelrivo/" rel="noopener noreferrer" target="_blank">Michael Rivo</a>, and <a href="https://www.linkedin.com/in/jrgilbert1/" rel="noopener noreferrer" target="_blank">James Gilbert</a> for discussing how you have gotten yourself to where you’re at now, and how you’ve reached your successes. Listen in for:02:04 - 04:40 ✋ A sure way to stall your show’s growth? A lack of focus on your audience.04:42 - 06:25 🌟 Solar system your content! Wring the value out of one piece of content &amp; reuse it in new ways.09:36 - 11:38 💰 Your podcast can (and should!) become a data gold mine for your marketing team - bring on the right guests &amp; mine the customer data.

Molly Chill (Sloan)

Senior Manager Content Marketing, Drift

James Gilbert

CMO, Flip

Michael Rivo

Director, Salesforce Studios & Host of the Blazing Trails podcast

Podcasts are more than a marketing channel; they're a growth channel! In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Drift, Salesforce, and Flip CX share how growing your show audience also grows your brand.


How B2B Podcasts Grow Up: Making Your Podcast More than Just a Podcast

So your show is up and running, but you are still looking for that extra push for audience and brand growth. The more your audience grows, the more your brand grows. And, the more your brand grows, the more positive effect it has on every facet of your organization! In this second episode of Stage 3 in the How B2B Podcasts Grow Up series, <a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">Casted</a> CEO <a href="https://www.linkedin.com/in/lindsaytjepkema/" rel="noopener noreferrer" target="_blank">Lindsay Tjepkema</a> interviews James Gilbert, Stephanie Cox, Vern Tremble, and Michael Lynn to spill some vital ways to successfully reach your audience for optimal brand growth. Listen in for:04:19 - 07:22 💫 Math lesson of the day: Audience growth = Brand growth.09:57 - 11:11 🎧 One of the biggest missed opportunities for podcasts is the lack of reaching out for feedback.12:39 - 13:50 🥂 Your podcast shouldn’t feel like a lecture! Have fun, take risks, entertain and educate.

Vern Tremble

Senior Director of Marketing and Communications, Wunderkind

Stephanie Cox

CEO, Lumavate

Michael Lynn

Principal Developer Advocate, MongoDB

In this episode of How B2B Podcasts Grow Up, Casted's CEO Lindsay Tjepkema and her guests from Flip, Lumavate, Wunderkind, and MongoDB offer tips on the best ways to grow your audience.


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