How B2B Podcasts Grow Up: Prepare to Launch Your Podcast in 3, 2, 1…

Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, How B2B Podcasts Grow Up: Prepare to Launch Your Podcast in 3, 2, 1…. The summary for this episode is: <p>Your favorite podcast once started without any idea of whether you would listen. But you did!</p><p><br></p><p>What makes shows like that successful? While so many others don’t get the traction they hope for.</p><p><br></p><p>In this third episode of the How B2B Podcasts Grow Up series, your host and CEO of <a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">Casted</a> <a href="https://www.linkedin.com/in/lindsaytjepkema/" rel="noopener noreferrer" target="_blank">Lindsay Tjepkema</a> reveals everything you need to know to launch your show to raving support from your audience. She interviews podcast leaders at <a href="https://www.salesforce.com/ca/?ir=1" rel="noopener noreferrer" target="_blank">Salesforce</a> and <a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">HubSpot</a> to learn how they’ve prepared their shows for Day 1.</p><p><br></p><p>Recording logistics. Cadence. Final decisions. The experts also discuss how your podcast and guest experience impact your brand.</p><p><br></p><p>Thank you to <a href="https://www.linkedin.com/in/meganhostetler/" rel="noopener noreferrer" target="_blank">Megan Collins</a>, <a href="https://www.linkedin.com/in/crozul/" rel="noopener noreferrer" target="_blank">Tina Rozul</a> and <a href="https://www.linkedin.com/in/heikeyoung/" rel="noopener noreferrer" target="_blank">Heike Young</a>, and <a href="https://www.linkedin.com/in/mikevolpe/" rel="noopener noreferrer" target="_blank">Mike Volpe</a> and <a href="https://www.linkedin.com/in/elliemirman/" rel="noopener noreferrer" target="_blank">Ellie Mirman</a> of the HubSpot podcast team for their perspectives.</p><p><br></p><p>Listen in for:</p><p><br></p><p>02:31 - 03:53 ✅&nbsp;What to do before you press record on Day 1—nailing the small details is super important</p><p>04:28 - 05:45 🤩&nbsp;Why guest experience is crucial for the success of your interview-style show</p><p>07:10 - 10:25 ✨&nbsp;The importance of adapting to mistakes—the best podcasts know how to pivot</p>
✅ What to do before you press record on Day 1—nailing the small details is super important
01:22 MIN
✨ The importance of adapting to mistakes—the best podcasts know how to pivot
01:16 MIN
🤩 Why guest experience is crucial for the success of your interview-style show
03:14 MIN

DESCRIPTION

Your favorite podcast once started without any idea of whether you would listen. But you did!


What makes shows like that successful? While so many others don’t get the traction they hope for.


In this third episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema reveals everything you need to know to launch your show to raving support from your audience. She interviews podcast leaders at Salesforce and HubSpot to learn how they’ve prepared their shows for Day 1.


Recording logistics. Cadence. Final decisions. The experts also discuss how your podcast and guest experience impact your brand.


Thank you to Megan Collins, Tina Rozul and Heike Young, and Mike Volpe and Ellie Mirman of the HubSpot podcast team for their perspectives.