How B2B Podcasts Grow Up: Prepare to Launch Your Podcast in 3, 2, 1…
DESCRIPTION
Your favorite podcast once started without any idea of whether you would listen. But you did!
What makes shows like that successful? While so many others don’t get the traction they hope for.
In this third episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema reveals everything you need to know to launch your show to raving support from your audience. She interviews podcast leaders at Salesforce and HubSpot to learn how they’ve prepared their shows for Day 1.
Recording logistics. Cadence. Final decisions. The experts also discuss how your podcast and guest experience impact your brand.
Thank you to Megan Collins, Tina Rozul and Heike Young, and Mike Volpe and Ellie Mirman of the HubSpot podcast team for their perspectives.