Introducing (Re)Sessions

Julian Lewis: The market's not in a great spot and we are trending towards a recession.

Lindsay Tjepkema : The last time there was this much talk about a recession was 2008.

Devon Bramwell: There's no playbooks anymore. There's no formulas.

Rachel Downey: There's just so much opportunity that's ripe and it's here for the taking.

Jeff Coyle: Everything you said, just shaking my head violently.

Lindsay Tjepkema : I'm Lindsay Tjepkema, CEO of Casted, and this is Recessions, a special four episode series that we've pulled together to answer the questions on every marketer's mind when dealing with uncertain times.

Devon Bramwell: It's just like ongoing, slow developing story, which is to me, 10 Xing the uncertainty and 10 Xing the confusion on like, what do I do?

Lindsay Tjepkema : You'll hear from four industry leaders in content marketing to get their take on what may lay ahead.

Rachel Downey: My name is Rachel Downey. My title is Founder and Executive Producer of Share Your Genius.

Julian Lewis: I'm Julian Lewis, co- founder of StudioPod Media. I focus primarily on marketing and sales.

Devon Bramwell: I'm Devon Bramwell. I am the CEO of Animals, a content marketing agency for B2B SaaS companies.

Jeff Coyle: I'm Jeff Coyle. I'm the co- founder and chief strategy officer for MarketMuse.

Lindsay Tjepkema : We dig deep with each of these thought leaders to find out what they're thinking and what they're doing.

Devon Bramwell: Recession isn't always a nightmare. Fear, Fear, fear, Fear, Fear, Fear, Fear. If you could just relax, if you could take a deep breath and say," Okay, I think you can find more opportunity and more creative solutions." And maybe you end up winning more than other people and try to jump as high as you can jump. You're the person that's telling the TED Talk after this. That's who you are.

Rachel Downey: If you have the tendency to cut content first, I would say pause and think about that because that might be the tendency that others will lean into and now's the time more than ever to lean into it more because as others pull back, that's when you go in.

Julian Lewis: I think that every brand's going to have a podcast in 2024, and that's not to say that everybody's going to try to be the next Brene Brown, but instead the conversations that are being had around the industry, around success that people have seen that add value to a marketer's experience as they're trying to grow their company.

Rachel Downey: There's still so much opportunity within the space to actually claim a niche, have a clear point of view, gain an audience.

Julian Lewis: We're giving you headcount in a time where you're not going to get headcount.

Devon Bramwell: I think the hard thing is like certainty, tactics in marketing are very bottom line and go away from things like brand, community, connection, but those are all things the world wants right now.

Rachel Downey: And everybody talks about wanting to have a category, be a category creator, blah, blah, blah, blah. It's like, okay, then you got to be known for something. So the way that you do that is you get on the mic and you practice what you want to say. You curate the heck out of it and you amplify it.

Jeff Coyle: Make sure if you're spending money on content, that you have a plan of bringing the most out of it, getting the most bang for your buck. It sets the deck in your favor. If you have multichannel distribution, if you have multi format distribution already teed up with some level of automation, you start to see which of the channels are producing the value. Then what do you want to do? You want to make more.

Rachel Downey: When others back out or pull back, you lean in because now is the time to own your voice and your point of view in the marketplace, because if you don't own that voice, somebody else will.

Lindsay Tjepkema : Follow along as we release these four Recession episodes over the next few weeks. Look for this at casted. us and wherever you get your podcast.