Discover how Sumo Logic transformed their content strategy with Casted and unlocked the secret to making content more accessible, engaging, and SEO-friendly!

Sumo Logic needed a solution that allowed them to add audio to their blogs, similar to news sites that offer both reading and listening options.

After exploring various options and considering the implementation hurdles for their web team, they discovered Casted to be the perfect fit for their needs.

This solution improved:

• Content Digestibility: Readers can choose their preferred format—read with their eyes or listen with their ears.
• SEO Boost: Increased clicks and engagement on the page enhanced SEO performance.
• Accessibility: Provides options for different neurodivergences, ensuring inclusivity.
• Distribution: Text & Audio opened new channels for promotion.

Don't miss this opportunity to learn from Sumo Logic's and discover the 3 game-changing plays for repurposing video content and elevating your SEO game!

Key Takeaways:

• Intros to Nick and Zoe
• Sumo Logic's content challenges, their blog strategy and why they chose Casted, expanding opportunities to share great blog content
• A human voice, the uncanny valley effect with AI voices in audio
• How Zoe addressed her web team's concerns, embeddable clips and Casted
• The ability to make audio clips easily, a game changer
• Casted, clipping and infinite audiogram and videogram design templates, avoiding a back and forth in editing
• Adding audio to written content, how to prioritize what to record first?
• The effort and time that Zoe dedicated to creating audio versions of written blogs
• Engagement is rising, meeting goals to get more clicks, clicking to listen and multitasking engagement. An increase in SEO ranking
• Driving clicks, sharing and social strategies, many options and compatibility with channels
• The biggest increases in traffic from audio blogs, hidden engagement and boosts to SEO
• Blogs with audio versions have definitely increased Sumo Logic traffic and engagement, four and six times the traffic on average
• Opening new promotion channels, Spotify Ads, short form video and audio on other podcasts
• Turning stories and audio into blogs and vice versa, reformatting content, repurposing. Customer testimonials opportunity.
• Content teams want different types of assets, formats, without needing to generate new content
• Advice for anyone wanting to add an audio component to their blog strategy
• Choosing the right channels to promote your podcast or content on?
• Ask Zoe questions on LinkedIn