Salesforce

In the age of digital consumerism, the way people shop and engage with brands is in constant flux. So, it’s pivotal for brands to offer a unified, personalized, and seamless experience to their customers.&nbsp;Today, we dive into the world of Migros – Turkey's mega-retailer – to understand how they've embarked on a mission to provide such an experience through the art of marketing automation and personalization.

Süreyya Bayraktaroğlu 

Chief Marketing Leader, Migros One

In the age of digital consumerism, the way people shop and engage with brands is in constant flux. So, it’s pivotal for brands to offer a unified, personalized, and seamless experience to their customers. Today, we dive into the world of Migros – Turkey's mega-retailer – to understand how they've embarked on a mission to provide such an experience through the art of marketing automation and personalization.


Mastering Personalization and AI in Modern Retail with Migros

Coolness. Some brands have it. Some don’t. What separates cool brands from the rest is sort of… a mystery. Is it about originality? Authenticity? Aesthetics? In this episode, we’re talking to a Turkish fashion retailer - Sneaks Up - who has dedicated itself to feeding the country’s dynamic basketball and street culture. And we’re asking: “What makes a brand cool?”

Serkan Nazlıben 

Director of Marketing, e-Commerce and Customer Services, Sneaks Up

Mustafa Ünal

CEO, Sneaks Up

Coolness. Some brands have it. Some don’t. What separates cool brands from the rest is sort of… a mystery. Is it about originality? Authenticity? Aesthetics? In this episode, we’re talking to a Turkish fashion retailer - Sneaks Up - who has dedicated itself to feeding the country’s dynamic basketball and street culture. And we’re asking: “What makes a brand cool?” 




How one of Turkey’s leading street fashion brands uses customer-centricity to stay cool

Coolness. Some brands have it. Some don’t. What separates cool brands from the rest is sort of… a mystery. Is it about originality? Authenticity? Aesthetics? In this episode, we’re talking to a Turkish fashion retailer - Sneaks Up - who has dedicated itself to feeding the country’s dynamic basketball and street culture. And we’re asking: “What makes a brand cool?” 


When you think of the pioneers in the e-transformation sector in Turkey, there are few brands that resonate more than QNB eFinans. Founded in the vibrant Turkish fintech ecosystem of 2013, QNB eFinans has taken the concept of "e-transformation" to a whole new level. Today, we explore the transformative world of e-transformation and e-invoice and how commitment to innovation makes a difference.&nbsp;

İlke Altin 

Chief Sales & Marketing Officer, QNB eFinans

Aysel Kahya 

CTO, QNB eFinans

When you think of the pioneers in the e-transformation sector in Türkiye, there are few brands that resonate more than QNB eFinans. Founded in the vibrant Turkish fintech ecosystem of 2013, QNB eFinans has taken the concept of "e-transformation" to a whole new level. Today, we explore the transformative world of e-transformation and e-invoice and how commitment to innovation makes a difference. 


Pioneering e-Invoices and Redefining Digital Banking in Türkiye with QNB eFinans

When you think of the pioneers in the e-transformation sector in Turkey, there are few brands that resonate more than QNB eFinans. Founded in the vibrant Turkish fintech ecosystem of 2013, QNB eFinans has taken the concept of "e-transformation" to a whole new level. Today, we explore the transformative world of e-transformation and e-invoice and how commitment to innovation makes a difference. 


This is Techforce Türkiye, a new podcast hosted by Salesforce, where together with our incredible partners Inspark, and Kofana Digital we will explore some of the important issues affecting Turkish businesses today. Every two weeks we will be bringing you firsthand insights from the trailblazers themselves – entrepreneurs from startups and leading companies, all in one place.&nbsp;Wondering how these visionaries are steering their ships through the vast sea of technological advancements, AI wonders, digital-first customer experiences, and empowering gender equality? Look no further! Don't forget to hit that subscribe button below, and of course, share your thoughts in the comments.

This is Techforce Türkiye, a new podcast hosted by Salesforce, where together with our incredible partners Inspark, and Kofana Digital we will explore some of the important issues affecting Turkish businesses today. Every two weeks we will be bringing you firsthand insights from the trailblazers themselves – entrepreneurs from startups and leading companies, all in one place. Wondering how these visionaries are steering their ships through the vast sea of technological advancements, AI wonders, digital-first customer experiences, and empowering gender equality? Look no further! Don't forget to hit that subscribe button below, and of course, share your thoughts in the comments.


Trailer of Techforce Türkiye

Welcome to Techforce Türkiye, a new podcast hosted by Salesforce, where together with our partners Inspark, and Kofana Digital we set sail on a bi-weekly adventure through the dynamic world of Turkish business. Curious about the secrets behind navigating the tech revolution, riding the AI wave, crafting unparalleled customer experiences, and championing gender equality in the workplace? Look no further! Our podcast is your compass to firsthand insights from the game-changers themselves – entrepreneurs from startups and industry giants.


Techforce Türkiye, a new podcast hosted by Salesforce, where together with our partners Inspark, and Kofana Digital we will explore some of the important issues affecting Turkish businesses today. Every two weeks our host, Umut Gunacar, will be joined by entrepreneurs from startups to leading companies where they will delve into navigating technological advancements, AI, digital-first customer experiences, and promoting gender equality in the business landscape. Disclaimer:Techforce Türkiye is primarily presented in Turkish to cater to our local audience. However, we understand the interest of our English-speaking audience. If you would like to follow our discussions, we encourage you to watch the video version on <a href="https://www.youtube.com/playlist?list=PLxDqZLfXstVLXpwUqu0b76HLqbQiSw4wG" rel="noopener noreferrer" target="_blank">YouTube</a>, where English captions will be available to enhance your viewing experience.

Salesforce

Mastering Personalization and AI in Modern Retail with Migros

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Today's Host

Umut Gunacar

Today's Guests

Süreyya Bayraktaroğlu

Recent Episodes