Salesforce

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.Tune in to learn:<ul><li>What is Broadridge (2:30)</li><li>Learnings from JPMorgan Chase (6:20)</li><li>How to approach your first 90 days as CMO (11:00)</li><li>Marketing to a B2B audience (22:30)</li><li>How AI can be explored (31:30)</li><li>Building resilience (39:00)</li></ul>Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Unveiling the Fintech Marketing Landscape

On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style.Episode Highlights:<ul><li>The luxury real estate market is experiencing a shift in consumer demographics, with millennials entering prime income earning years and an intergenerational transfer of wealth taking place.</li><li>Creating an emotional connection with different generations of clients, even within the same transaction, is crucial for brands in the luxury real estate market.</li><li>Brands need to show up on different platforms in an authentic way for the younger generation while maintaining brand equity.</li><li>Constant course correction and listening to feedback from frontline advisors are essential for success in marketing.</li><li>Empathy, emotional intelligence, and curiosity are valuable traits for leaders in the luxury real estate industry.</li><li>Breaking overwhelming tasks into smaller pieces and making incremental improvements can lead to significant progress.</li><li>Looking outside the industry for inspiration and partnering with first-party publishers are important strategies in media purchasing and planning.</li><li>Investing in a brand's own database of customers and providing a great experience to existing clients can be a powerful channel for lead generation.</li><li>Sotheby's International Realty is embracing AI and large language models to enhance marketing and administrative tasks.</li></ul>--Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit <a href="http://brightspot.com/marketingtrends">brightspot.com/marketingtrends </a>today to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Strategies for Winning Over New Generations in Real Estate

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.Tune in to learn:<ul><li>The world of marketing today (2:40)</li><li>Connecting with consumers (6:10)</li><li>Where do brands lose sight of the customer experience (11:00)</li><li>Best and worst marketing campaigns recently (13:40)</li><li>Balancing the need for empathy and understanding with pushing for speed (18:10)</li><li>Defining your strategy (21:45)</li><li>Tips and tricks for marketers today (28:00)</li></ul>Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond

On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.Tune in to learn:<ul><li>Community feedback and the influence it can have (5:15)</li><li>Marketing to a technical audience (6:55)</li><li>ABM in 2024 (8:50)</li><li>Working in companies that are ready to scale (12:00)</li><li>Coming into a new company and taking time to listen (14:10)</li><li>Relationship between the CMO and CRO (18:00)</li><li>GitLab's biggest wins (22:30)</li><li>The No. 1 metric to look at (25:15)</li><li>Surprising lessons about making mergers work (29:45)</li><li>Stepping out of your comfort zone (32:00)</li><li>The potential of AI in software delivery (34:15)</li><li>What does it mean to be a CSO? (38:30)</li></ul>Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab

The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO. Tune in to learn:<ul><li>What is Informatica? (2:00)</li><li>The marketing approach for cloud growth (4:20)</li><li>How to differentiate yourself (9:10) </li><li>Effective strategies for promoting cloud services (11:45)</li><li>Bringing people together with events (18:15)</li><li>Aligning product and sales teams (21:00)</li><li>Cultivating talent and developing future CMOs (26:00)</li><li>How CMOs can use AI in their day-to-day (29:00)</li><li>Finding work-life balance (42:00)</li></ul>Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Leading with Innovative Marketing Strategies in a Competitive Landscape

Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.  Tune in to learn:<ul><li>What is Clear Channel Outdoor (1:50)</li><li>The importance of having the right people (03:30)</li><li>How to build relationships (6:10)</li><li>Learnings from MTV (9:30)</li><li>What led Dan to Clear Channel Outdoor (21:00)</li><li>Understanding attribution of OOH (28:00)</li><li>Social responsibility in the corporate world (40:30)</li><li>The culture of the ELT (46:00)</li></ul>--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Empowering Success and Transforming Out-of-Home Advertising

In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing. Tune in to learn:<ul><li>The importance of design in communicating a message (7:30)</li><li>Creating an employee culture (11:45)</li><li>Tailoring marketing strategies to meet the needs of various industries (14:45)</li><li>Why simplicity leads to scale (16:00)</li><li>Digging into the power of generative AI (18:10)</li><li>Prioritizing metrics that matter (21:50)</li><li>How to think about growing communities (29:20)</li><li>Building with AI (42:00)</li></ul>Mentions:<ul><li><a href="https://podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481">Knowledge Project podcast</a></li><li><a href="https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X">Ogilvy on Advertising</a></li><li><a href="https://www.marketingprofs.com/">Marketing Profs</a></li><li><a href="https://mba.marketingweek.com/?cmpid=232_xe_mw__tx_mwna">Mini MBA</a></li></ul>Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

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Unveiling the Fintech Marketing Landscape

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