How Kohl's Remains A Leader In The Retail World

This is a podcast episode titled, How Kohl's Remains A Leader In The Retail World. The summary for this episode is: <p><a href="https://www.kohls.com/">Kohl’s</a> has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, <a href="https://www.linkedin.com/in/christiexraymond/">Christie Raymond</a>, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve. </p><p>Tune in to learn:</p><ul><li>What’s on deck for Kohl’s right now? (1:50)</li><li>How Kohl’s continues to evolve (4:30)</li><li>Rolling out a major partnership (6:20)</li><li>Revamping your loyalty program (9:30)</li><li>Why you need to keep things simple (12:00)</li><li>The role of AI and machine learning at Kohl’s (13:00)</li><li>What does experimentation and innovation look like at Kohl’s? (14:30)</li><li>Building teams and developing leaders (18:00)</li><li>Balancing the need to move fast but stay focused (21:30)</li><li>What it means to be a modern-day marketing leader (26:10)</li><li>The importance of being an empathetic leader (30:00)</li></ul><p>--</p><p><i>Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.</i></p> <p><p>----</p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at</i><a href="https://mission.org/"><i> mission.org.</i></a></p></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>