Gaining Insights Ethically With Kumar Doshi, the SVP of Marketing at Cint

This is a podcast episode titled, Gaining Insights Ethically With Kumar Doshi, the SVP of Marketing at Cint. The summary for this episode is: <p>Businesses and organizations aim to gain insights. The challenge is in attaining them productively and ethically. <a href="https://luc.id/team/kumar-doshi/">Kumar Doshi</a>, Senior Vice President of Marketing at <a href="https://www.cint.com/">Cint</a>, describes that the company maintains an ethical practice concerning obtaining first-party data because it is gleaned from surveys where participants opt in to provide their information. Kumar also talks about the lessons he’s learned by going through acquisitions and explains how <a href="https://luc.id/cint/?trk=public_post_share-update_update-text">Lucid</a>, the previous company he worked for, has recently been acquired by Cint.</p><p><br /><strong>Tune in to learn:</strong></p><ul><li>Why keeping an open mind is vital during mergers and acquisitions (10:52) </li><li>What does an ethical approach to gathering data look like? (13:15) </li><li>What are the new consumer trends to be on the lookout for? (18:00)</li></ul><p><i>Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments</i></p> <p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at</i><a href="https://mission.org/"><i> mission.org.</i></a></p></p>