Salesforce

As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? <a href="https://www.linkedin.com/in/ahgreenwood/">Andrew Greenwood</a> is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm <a href="https://www.zs.com/">ZS</a>. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.Tune in to learn:<ul><li>How ZS is helping healthcare companies take the lead in today’s digital world (8:35)</li><li>Challenges of overseeing both marketing and communications (17:40)</li><li>Data and metrics to prioritize (30:02)</li></ul>Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments.
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Healthcare in the Digital Age with Andrew Greenwood, Chief Marketing & Communications Officer, ZS

Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once.That's the reality Salesforce is building with Agentforce — and it’s already transforming customer success, marketing operations, and revenue growth.In this episode, Salesforce SVP of Digital Customer Success Bernard Slowey joins us to break down how they became Customer Zero for Agentforce, what went wrong (and right), and why agentic AI is reshaping the future of marketing and operations. If you lead marketing, operations, or customer success — and you’re serious about not falling behind — this episode is your AI playbook. Key Moments: 00:00: What Is Agentforce? Introducing Salesforce’s Digital AI Workforce  01:21: Meet Bernard Slowey: VP of Digital Customer Success at Salesforce  01:46: From AOL to Salesforce: Bernard’s Career Path Through the Tech Revolution  03:57: The Rise of AI Agents: Why Chatbots Are Officially Obsolete  06:36: AI Agents vs. Chatbots: What They Are and Why They Matter  11:22: Lessons from the Frontlines: What It Takes to Implement AI Agents  15:16: Inside Salesforce: How Agentforce Came to Life  18:55: How Salesforce Launched Agentforce in Just 4 Weeks (And What They Measured)  30:27: Rethinking Success: Metrics That Actually Matter in AI Rollouts  38:25: Why Traditional Customer Service Automation Is Failing Us  42:36: Real Use Cases: How Salesforce Clients Are Winning with Agentforce  44:11: AI Implementation Challenges (And How to Solve Them)  50:32: Cross-Functional Teams and the Future of AI Collaboration  57:18: Why AI Still Needs a Human Touch in Customer Experience  58:33: The New Job Titles and Skills Emerging in an AI-First Era  01:04:02 Human Intuition vs. AI Logic: Finding the Right Balance  01:09:35 Customer Obsession in the Age of Automation 
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Bernard Slowey: Forget Chatbots! Smart Brands Are Moving to AI Agents!

What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick?  GoDaddy CMO Fara Howard joins us to unpack the strategy behind their standout Super Bowl campaign for GoDaddy Airo, featuring actor Walton Goggins (White Lotus, The Righteous Gemstones). From idea to execution, Fara shares how her team translated a complex product into a message that millions could instantly understand — without losing the creativity that made it unforgettable.We dive into the balance of data and storytelling, how to earn the right to be bold with your marketing, and why simplicity is a superpower in B2B. Whether you're a CMO, brand leader, or growth marketer, Fara’s insights into performance-backed creativity, product positioning, and campaign accountability will leave you rethinking how you launch, scale, and measure your next big idea.<h3>Key Moments: </h3><ul><li>00:00 Who is Fara Howard, GoDaddy CMO?</li><li>00:21 Why GoDaddy Returned to the Super Bowl in 2024</li><li>01:37 The Evolution of GoDaddy’s Super Bowl Ad Playbook</li><li>03:51 What Is GoDaddy Airo? Breaking Down the AI Product Launch</li><li>05:57 Lessons from Launching a New AI Tool at Massive Scale</li><li>09:30 How GoDaddy Chose Walton Goggins for the Super Bowl Spot</li><li>15:56 Behind the Scenes: Building a Creative Campaign That Converts</li><li>26:22 Real-World Marketing Advice from a CMO: Math vs. Magic</li><li>34:43 Why Company Culture Should Shape Your Career Path</li><li>35:39 A Cultural Misfit: The Vans Story You Have to Hear</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

How GoDaddy Created The Best Super Bowl Ad With Walton Goggins

What if successful teams could operate without a leader?Spoiler Alert: If you still think leadership is about barking orders from the top, Keith Ferrazzi is here to tell you: you’re doing it wrong. The legendary author of Never Eat Alone is here, and he’s coming for your org chart.Tune in to discover why traditional leadership is dead, how AI is forcing us all to rethink teamwork, and why teamship is the future. Key Moments: 0:00 Who is Keith Ferrazzi, Author of Never Lead Alone?06:43 The Importance of Team Dynamics10:49 Shifts in Leadership and the Impact of Teamship15:19 Implementing Effective Team Practices23:41 Adapting to Market Changes27:06 The Future of Jobs and AI Transformation28:59 Navigating AI-Induced Societal Disruption35:59 Empowered Teams and the Magic of Holacracy38:37 High Return Practices for Team Success46:48 The Next 20 Years: AI and Human Collaboration 
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

10 Steps To A Team That Excels Without A Leader

What’s worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong’s scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn’t turn your brand into just another generic voice in the noise.  Key Moments:  00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers 
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Your Marketing “Best Practices” Are Killing Creativity

AI Won’t Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach. Key Moments:<ul><li>00:00 Who is Marketing Expert, Rebecca Messina?</li><li>01:53 The Most Common Misconceptions in Marketing</li><li>03:48 Adapting Marketing Strategies to Different Environments</li><li>05:29 The Importance of Language in Marketing</li><li>16:08 Cross-Functional Collaboration</li><li>19:50 The Art of Risk-Taking</li><li>26:06 Your Operating Model is Costing You Talent</li><li>26:59 Global vs. Local Marketing Strategies</li><li>28:32 Innovating Your Operating Model</li><li>29:28 Hiring High-Performing Teams</li><li>33:12 Navigating AI in Marketing</li><li>39:16 Aligning Your Mission & Your Strategy</li><li>42:28 Lightning Round & Rebecca’s Top Resources</li><li>47:28 Why Flexibility is Wealth</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse

Neglected customers. Disconnected executives. And a limited budget. What if the remedy to all of the issues plaguing our marketing strategy was… simple? What if the key to staying relevant allowed marketers to do more with less? Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.   <h3>Key Moments: </h3><ul><li>00:00: Meet Iterable’s CMO, Adriana Gil Miner</li><li>01:25 Adriana's Career Journey</li><li>07:41 The Future of Marketing: AI and Community Building</li><li>14:10 Collaborating with Cross-Functional Leaders</li><li>25:12 Navigating a Noisy Digital World</li><li>26:26 Activating Community-Led Marketing</li><li>27:20 Cultivating an Engaged Customer Community</li><li>29:01 The Power of User Conferences</li><li>29:43 Memorable Tableau Conference Experiences</li><li>31:36 Handling Tragedy with Community Support</li><li>35:37 Invite Your Customers to the Conversation</li><li>39:07 The Future of SMS in B2B Marketing</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Do More With Less! B2B Marketers Can Stop Falling Behind!

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Healthcare in the Digital Age with Andrew Greenwood, Chief Marketing & Communications Officer, ZS

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