How L.L. Bean Continues To Evolve After 111 Years

This is a podcast episode titled, How L.L. Bean Continues To Evolve After 111 Years. The summary for this episode is: <p>After 111 years of history, building a remarkably consistent outdoors brand, L.L. Bean might not seem like a company centered on evolution. But after pulling back the curtain with CMO Nick Wilkoff we see that the company’s focus on transparency, inclusion, customer, and community positions L.L. Bean as a timeless example of how to keep a brand relevant and forward-thinking. </p><p>Tune in to learn:</p><ul><li>The consistency and evolution of the L.L. Bean brand and how it measures up to competitors (16:20)</li><li>Making the outdoor experience more inclusive and connecting people with the outdoors (24:30)</li><li>The alignment / transparent culture of L.L. Bean executive leadership (30:00)</li><li> L.L. Bean’s initiatives for community, diversity, equity, and inclusion (35:00)</li></ul><p>Mentions:</p><ul><li>[11:37] <a href="https://en.wikipedia.org/wiki/Forrester_Research">Forrester Research</a></li><li>[16:39] <a href="https://en.wikipedia.org/wiki/Leon_Gorman">Leon Gorman - Grandson of L.L. Bean founder</a></li><li>[19:41] <a href="https://en.wikipedia.org/wiki/Nordstrom">Nordstrom</a></li><li>[19:41] <a href="https://www.zappos.com/">Zappos Shields</a></li><li>[30:21] <a href="https://www.llbean.com/llb/shop/518253?page=llbean-x-todd-snyder-collection">L.L. Bean / Todd Snyder Collaboration</a></li><li>[33:33] <a href="https://www.nami.org/Get-Involved/Awareness-Events/Mental-Health-Awareness-Month">Mental Health Awareness Month</a></li><li>[33:54] <a href="https://mhanational.org/llbean">Partnership with Mental Health America</a></li><li>[34:53] <a href="https://www.tiktok.com/@graciewiener?lang=en%20https://www.vogue.com/article/llbean-boat-and-tote-ironic">Gracie Wiener / Partnership</a></li><li>[39:39] <a href="https://www.linkedin.com/in/stephen-smith-306b2515/">Stephen Smith, L.L. Bean CEO</a></li></ul> <p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at</i><a href="https://mission.org/"><i> mission.org.</i></a></p></p>