Championing the Prospective Customer with David Heinemeier Hansson

This is a podcast episode titled, Championing the Prospective Customer with David Heinemeier Hansson. The summary for this episode is: <p>Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? <a href="https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/">David Heinemeier Hansson</a> is the Co-owner & CTO of the software company <a href="https://37signals.com/">37signals</a>, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.</p><p>Tune in to learn:</p><ul><li>About the “six-week cycle” approach to innovation at 37signals (6:50)</li><li>Why 37signals creates “opinionated software” (26:55)</li><li>About David’s reliance on intuition over data (33:40)</li><li>Why David considers writing to be a crucial leadership skill (42:08)</li></ul><p>IT Visionaries is brought to you by Salesforce. With Salesforce’s low-code app dev tools, you can be more efficient, more productive and save money by reducing development time by up to 90%. Get Salesforce’s Low-Code Playbook and increase time to value for your team and your customers. <a href="https://www.salesforce.com/form/platform/low-code-application-development-playbook/?d=7013y000000a0PJAAY&nc=7013y000002NwOwAAK&utm_source=podcast&utm_medium=offline_promo&utm_campaign=amer_itlobaw&utm_content=ITV_7013y000000a0PJAAY&utm_term=&ban=amer_podcast">Download the free playbook today</a>.</p><p>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.</p>