Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

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This is a podcast episode titled, Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story. The summary for this episode is: <p>Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts.&nbsp; As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it.&nbsp; I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.</p>

DESCRIPTION

Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts.  As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it.  I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.