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Episode 126  |  16:48 min

Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

Episode 126  |  16:48 min  |  11.16.2021

Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

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This is a podcast episode titled, Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story. The summary for this episode is: <p>Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts.&nbsp; As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it.&nbsp; I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.</p>

Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts.  As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it.  I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.

RC
Randi Charles
VP, Marketing at Ergatta

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