Predicting the Turn

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.&nbsp; Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution.

Courtney Toll

CEO & Co-Founder

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.  Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution. 

Nori’s Journey from DTC Startup to Clothing Care Industry Disruptor

Functional mushrooms are transforming the wellness industry, and at the forefront of this movement is Four Sigmatic, founded by Tero Isokauppila. A 13th-generation farmer from Finland, Isokauppila has pioneered mushroom-based products that blend tradition with modern wellness needs, building Four Sigmatic into the number one mushroom coffee and protein brand on the market. I sat down with Tero to discuss the challenges and insights behind building a new category, the importance of resilience and focus in scaling a sustainable business, and his vision for Four Sigmatic's future.

Tero Isokauppila

CEO / Founder

Functional mushrooms are transforming the wellness industry, and at the forefront of this movement is Four Sigmatic, founded by Tero Isokauppila. A 13th-generation farmer from Finland, Isokauppila has pioneered mushroom-based products that blend tradition with modern wellness needs, building Four Sigmatic into the number one mushroom coffee and protein brand on the market. I sat down with Tero to discuss the challenges and insights behind building a new category, the importance of resilience and focus in scaling a sustainable business, and his vision for Four Sigmatic's future.

How Four Sigmatic Pioneered Mushrooms into a Multi-Billion Dollar Category

In a world where luxury and technology intersect, few are pioneering the fusion as deftly as the founders of Bezel. I sat down with Quaid Walker, a tech veteran turned watch enthusiast, to discuss how his team is reshaping the high-end watch market by marrying cutting-edge technology with timeless craftsmanship. In this interview, Walker reveals the challenges they’ve overcome, their unique approach to blending digital and physical experiences, and the passion driving their innovation in a niche industry.

Quaid Walker

CEO & CoFounder, Bezel

In a world where luxury and technology intersect, few are pioneering the fusion as deftly as the founders of Bezel. I sat down with Quaid Walker, a tech veteran turned watch enthusiast, to discuss how his team is reshaping the high-end watch market by marrying cutting-edge technology with timeless craftsmanship. In this interview, Walker reveals the challenges they’ve overcome, their unique approach to blending digital and physical experiences, and the passion driving their innovation in a niche industry.

How Bezel Is Redefining The Luxury Watch Market Through Technology

"Dive into the luxury watch market with Quaid Walker, CEO of Bezel, on Predicting the Turn. Discover how Bezel is revolutionizing watch collecting with technology and authenticity."

The allure of Mexican traditions meets modern innovation in the vibrant world of tepache, a drink with ancient roots and a fresh, contemporary twist. I sat down with Alex Matthews, founder of De La Calle, to discuss his journey from curiosity to creation, bringing the authentic flavors of Mexico to the U.S. market. We delve into the challenges of introducing tepache to American consumers, the evolution of the brand, and the strategic decisions driving its future growth.

Alex Matthews

Founder, De La Calle

"Explore the fascinating journey of tepache from Mexico to the US market with De La Calle's CEO Alex Matthews on Predicting The Turn. Discover the modern take on this historic, gut-friendly drink."

Reviving Tradition, Innovating Modern Mexican Soda: The Tepache Tale with Alex Matthews of De La Calle

How De La Calle is Transforming Tepache into a Modern Mexican Soda

Dive into the world of tepache with De La Calle's CEO, Alex Matthews, and discover how this historic Mexican drink is revolutionizing the beverage industry on Predicting The Turn with Dave Knox.

What started as a serendipitous discovery on a remote island in Thailand has blossomed into a mission to revolutionize how the world relaxes. &nbsp;I sat down with Joe Demin, co-founder and Chief Relaxation Officer at Yellow Leaf Hammocks, to learn about the inspiring journey behind the brand.&nbsp; We discussed the company’s humble beginnings, the challenges of scaling a socially conscious business, and the innovative strategies that are bringing comfort into homes and beyond.

What started as a serendipitous discovery on a remote island in Thailand has blossomed into a mission to revolutionize how the world relaxes.  I sat down with Joe Demin, co-founder and Chief Relaxation Officer at Yellow Leaf Hammocks, to learn about the inspiring journey behind the brand.  We discussed the company’s humble beginnings, the challenges of scaling a socially conscious business, and the innovative strategies that are bringing comfort into homes and beyond.

From Thai Villages to Global Success: How Yellow Leaf Hammocks is Revolutionizing Relaxation

PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new categories like functional and enhanced beverages.

PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new categories like functional and enhanced beverages.

How PepsiCo’s Greg Lyons Support His Team’s Challenger Mindset

Founded on a mission of fierce love by Stephanie Boone, Wondercide has evolved over 15 years to offer plant-powered pest control solutions to help families to “protect their pack.” I sat down with Brad Locke, who joined the company in 2023 as President.&nbsp; We discussed maintaining the brand's core values, navigating market expansions, and the strategic importance of self-manufacturing in ensuring product quality and innovation.

Founded on a mission of fierce love by Stephanie Boone, Wondercide has evolved over 15 years to offer plant-powered pest control solutions to help families to “protect their pack.” I sat down with Brad Locke, who joined the company in 2023 as President.  We discussed maintaining the brand's core values, navigating market  expansions, and the strategic importance of self-manufacturing in ensuring product quality and innovation.

How Wondercide Helps Families Protect Their Pack

Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.

Nori’s Journey from DTC Startup to Clothing Care Industry Disruptor

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Today's Host

Dave Knox

Today's Guests

Courtney Toll

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