How The Bruery Became The Beer Industry’s DTC Innovator

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This is a podcast episode titled, How The Bruery Became The Beer Industry’s DTC Innovator. The summary for this episode is: <p>With <a href="https://www.thebruery.com/" rel="noopener noreferrer" target="_blank">The Bruery</a>, membership has its privileges.&nbsp;That is because since their earliest days, The Bruery has offered an industry leading direct-to-consumer subscription program called Societies that offers beer lovers exclusive access to some of the most innovative beers in the industry. I sat down with The Bruery’s CEO Barry Holmes to talk about their Societies, why they proved so valuable in the early days of Covid-19, and what led the company to launch a new brand called Offshoot.</p>

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With The Bruery, membership has its privileges. That is because since their earliest days, The Bruery has offered an industry leading direct-to-consumer subscription program called Societies that offers beer lovers exclusive access to some of the most innovative beers in the industry. I sat down with The Bruery’s CEO Barry Holmes to talk about their Societies, why they proved so valuable in the early days of Covid-19, and what led the company to launch a new brand called Offshoot.