How A Warehouse Full Of A Failed Launch Changed The Trajectory Of Lume Cube
In 2019, Lume Cube launched one of the first video conference lighting kits made for Zoom meetings at CES. After sales fell dramatically short of
expectations, the company was sitting with over 20,000 units in their warehouse in March 2020. As the world moved to work from home, Lume Cube saw a tremendous reversal of fortunes. I sat down with Riley Stricklin, President and Co-Founder of Lume Cube to talk about the inspiration behind the business and the pivot the company went through during COVID as they wrestled with the unexpected demand.