Predicting the Turn

PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new categories like functional and enhanced beverages.

PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new categories like functional and enhanced beverages.

How PepsiCo’s Greg Lyons Support His Team’s Challenger Mindset

What started as a serendipitous discovery on a remote island in Thailand has blossomed into a mission to revolutionize how the world relaxes. &nbsp;I sat down with Joe Demin, co-founder and Chief Relaxation Officer at Yellow Leaf Hammocks, to learn about the inspiring journey behind the brand.&nbsp; We discussed the company’s humble beginnings, the challenges of scaling a socially conscious business, and the innovative strategies that are bringing comfort into homes and beyond.

What started as a serendipitous discovery on a remote island in Thailand has blossomed into a mission to revolutionize how the world relaxes.  I sat down with Joe Demin, co-founder and Chief Relaxation Officer at Yellow Leaf Hammocks, to learn about the inspiring journey behind the brand.  We discussed the company’s humble beginnings, the challenges of scaling a socially conscious business, and the innovative strategies that are bringing comfort into homes and beyond.

From Thai Villages to Global Success: How Yellow Leaf Hammocks is Revolutionizing Relaxation

Founded on a mission of fierce love by Stephanie Boone, Wondercide has evolved over 15 years to offer plant-powered pest control solutions to help families to “protect their pack.” I sat down with Brad Locke, who joined the company in 2023 as President.&nbsp; We discussed maintaining the brand's core values, navigating market expansions, and the strategic importance of self-manufacturing in ensuring product quality and innovation.

Founded on a mission of fierce love by Stephanie Boone, Wondercide has evolved over 15 years to offer plant-powered pest control solutions to help families to “protect their pack.” I sat down with Brad Locke, who joined the company in 2023 as President.  We discussed maintaining the brand's core values, navigating market  expansions, and the strategic importance of self-manufacturing in ensuring product quality and innovation.

How Wondercide Helps Families Protect Their Pack

The story of Ember began with a simple observation over breakfast: cold scrambled eggs. Fueled by his background in thermal science engineering and a penchant for innovation, Ember Founder and Chairman Clay Alexander embarked on a mission to revolutionize the way people eat, drink, and live. I sat down with Clay to learn more about his journey launching the world’s first temperature-controlled coffee mug, the global expansion of the business in partnership with Starbucks and Apple, and why he believes so strongly in entrepreneurs protecting their ideas.

The story of Ember began with a simple observation over breakfast: cold scrambled eggs. Fueled by his background in thermal science engineering and a penchant for innovation, Ember Founder and Chairman Clay Alexander embarked on a mission to revolutionize the way people eat, drink, and live. I sat down with Clay to learn more about his journey launching the world’s first temperature-controlled coffee mug, the global expansion of the business in partnership with Starbucks and Apple, and why he believes so strongly in entrepreneurs protecting their ideas.

From Scrambled Eggs to Global Success: The Story of Ember's Entrepreneurial Journey

From Scrambled Eggs to Global Success: The Story of Clay Alexander and Ember's Entrepreneurial Journey

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.&nbsp; Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution.

Courtney Toll

CEO & Co-Founder

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.  Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution. 

Nori’s Journey from DTC Startup to Clothing Care Industry Disruptor

In a dynamic landscape where consumer brands navigate ever-evolving markets, Camino Partners has emerged as a beacon of innovation and collaboration. I sat down with Elle Lanning, President of Camino Partners and veteran of KIND Snacks, to discuss the firm’s pioneering approach to investing and incubating emerging brands. From leveraging operational experience to championing values-driven partnerships, Lanning shared what inspired Camino to take a differentiated approach to consumer investment, guided by a commitment to sustainable growth and strategic innovation.

Elle Lanning

Camino Partners

In a dynamic landscape where consumer brands navigate ever-evolving markets, Camino Partners has emerged as a beacon of innovation and collaboration. I sat down with Elle Lanning, President of Camino Partners and veteran of KIND Snacks, to discuss the firm’s pioneering approach to investing and incubating emerging brands. From leveraging operational experience to championing values-driven partnerships, Lanning shared what inspired Camino to take a differentiated approach to consumer investment, guided by a commitment to sustainable growth and strategic innovation.

How the Operators and Founder of KIND Snacks Are Redefining Consumer  Growth-Stage Investing

How the Operators and Founder of KIND Snacks Are Redefining Consumer  Growth-Stage Investing and Venture Capital

In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a leader in integrating technology with traditional products. I sat down with Coulter Lewis, CEO and Founder of Sunday to learn more about how Sunday’s unique model is revolutionizing the lawn care industry.

Coulter Lewis

CEO, Sunday

In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a leader in integrating technology with traditional products. I sat down with Coulter Lewis, CEO and Founder of Sunday to learn more about how Sunday’s unique model is revolutionizing the lawn care industry.

How Sunday’s Customer-Centric Approach Revolutionized Direct-to-Consumer Lawn Care

Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.

How PepsiCo’s Greg Lyons Support His Team’s Challenger Mindset

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