Predicting the Turn

From humble beginnings in a kitchen, Coconut Cult has become a pioneering brand in the world of functional foods. I sat down with the Coconut Cult leadership team including founder Noah Simon-Waddell and CEO Ari Raz to learn more about their journey. We discussed the challenges and opportunities of self-manufacturing, how they have fostered community engagement, and the plans for an upcoming brand refresh.

From humble beginnings in a kitchen, Coconut Cult has become a pioneering brand in the world of functional foods. I sat down with the Coconut Cult leadership team including founder Noah Simon-Waddell and CEO Ari Raz to learn more about their journey. We discussed the challenges and opportunities of self-manufacturing, how they have fostered community engagement, and the plans for an upcoming brand refresh. 

How Coconut Cult Blends Innovation and Community in the Yogurt Aisle

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.&nbsp; Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution.

Courtney Toll

CEO & Co-Founder

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.  Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution. 

Nori’s Journey from DTC Startup to Clothing Care Industry Disruptor

In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a leader in integrating technology with traditional products. I sat down with Coulter Lewis, CEO and Founder of Sunday to learn more about how Sunday’s unique model is revolutionizing the lawn care industry.

Coulter Lewis

CEO, Sunday

In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a leader in integrating technology with traditional products. I sat down with Coulter Lewis, CEO and Founder of Sunday to learn more about how Sunday’s unique model is revolutionizing the lawn care industry.

How Sunday’s Customer-Centric Approach Revolutionized Direct-to-Consumer Lawn Care

BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has&nbsp;witnessed a meteoric rise in the sports nutrition industry through game-changing innovation.&nbsp;Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola.&nbsp;I sat down with Muyshondt to discuss their strategic focus on authenticity, the brand’s expansion into new categories and global markets, and their quest to live up to the Mamba Mentality that Kobe Bryant infused into the brand since its beginning as an early investor back in 2013.

Federico Muyshondt

CEO, BODYARMOR

BODYARMOR has been disrupting the world of sports hydration since 2011. Founded by Mike Repole, the brand has  witnessed a meteoric rise in the sports nutrition industry through game-changing innovation.  Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola.  I sat down with Muyshondt to discuss their strategic focus on authenticity, the brand’s expansion into new categories and global markets, and their quest to live up to the Mamba Mentality that Kobe Bryant infused into the brand since its beginning as an early investor back in 2013.

How BODYARMOR Embraces the Mamba Mentality To Fuel Innovation and Growth

Catalina Crunch has carved out a niche with its innovative approach to low-carb, high-fiber foods. Founded by Krishna Kaliannan, whose personal journey with type one diabetes sparked the creation of Catalina Crunch, the company has rapidly evolved from a passion project to a thriving business. I sat down with Kaliannan to learn more about the brand's trajectory, from its humble beginnings in cereal to its strategic expansion into new product categories and retail channels.

Krishna Kaliannan

Founder, Catalina Crunch

Catalina Crunch has carved out a niche with its innovative approach to low-carb, high-fiber foods. Founded by Krishna Kaliannan, whose personal journey with type one diabetes sparked the creation of Catalina Crunch, the company has rapidly evolved from a passion project to a thriving business. I sat down with Kaliannan to learn more about the brand's trajectory, from its humble beginnings in cereal to its strategic expansion into new product categories and retail channels.

How Catalina Crunch Took The Fight To Sugary Breakfast Cereals and Snacks

In the competitive landscape of the food industry, Red's has emerged as a beacon of innovation and quality in the frozen food sector. Founded by Mike Adair, Red's journey from homemade burritos to a beloved frozen food brand spans over 15 years of perseverance and dedication. I sat down with Adair to reflect on the company's humble beginnings, the evolution of its product portfolio, and the strategic decisions that have propelled Red's to success in an ever-changing market.

Mike Adair

CEO & Founder, Red's

In the competitive landscape of the food industry, Red's has emerged as a beacon of innovation and quality in the frozen food sector. Founded by Mike Adair, Red's journey from homemade burritos to a beloved frozen food brand spans over 15 years of perseverance and dedication. I sat down with Adair to reflect on the company's humble beginnings, the evolution of its product portfolio, and the strategic decisions that have propelled Red's to success in an ever-changing market.

From Homemade Burritos to Frozen Food Icon: The Journey of Red's Founder, Mike Adair

In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspective, has captured the hearts and palates of a diverse and expanding audience. I sat down with Jen Liao, Co-Founder and President of MìLà to learn more about how these formerrestaurant owners pivoted during COVID to turn one of their favorite dishes into a frozen food success story.

In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspective, has captured the hearts and palates of a diverse and expanding audience. I sat down with Jen Liao, Co-Founder and President of MìLà to learn more about how these former
restaurant owners pivoted during COVID to turn one of their favorite dishes into a frozen food success story.


MìLà's Culinary Journey: From Restaurant Success to CPG Triumph in the Evolving Landscape of Asian Cuisine

Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape. Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups. Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.

How Coconut Cult Blends Innovation and Community in the Yogurt Aisle

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