How Whisps Created A New Snacking Category

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This is a podcast episode titled, How Whisps Created A New Snacking Category. The summary for this episode is: <p><span style="color: rgb(20, 40, 61);">Today, Whisps Snacks are one of the most popular snacks on grocery shelves and the leader in a new category that they helped create.&nbsp;But just a few years ago, it was merely an idea sitting within the food innovation team at Schuman Cheese, the largest importer of Italian cheeses in the United States.&nbsp;I sat down with Ilana Fischer, CEO of Whisps, to learn more about how they created this new snacking category and the advantages of launching this “startup” within the halls of a larger company.</span></p>

DESCRIPTION

Today, Whisps Snacks are one of the most popular snacks on grocery shelves and the leader in a new category that they helped create. But just a few years ago, it was merely an idea sitting within the food innovation team at Schuman Cheese, the largest importer of Italian cheeses in the United States. I sat down with Ilana Fischer, CEO of Whisps, to learn more about how they created this new snacking category and the advantages of launching this “startup” within the halls of a larger company.