This is a podcast episode titled, SPOTLIGHT: How to Master Multi-Threading in Complex Sales. The summary for this episode is: <p>Centralize's Co-Founders Rachit Kataria and William Wang tackle one of the most common sales challenges: deals stall when teams fail to connect with the right stakeholders. </p><p><br></p><p>Their solution? Visualizing relationship networks to identify gaps, leverage extended connections, and ensure engagement with decision-makers. Listen to this week's episode to learn how to turn relationship intelligence into a competitive advantage in high-stakes sales.</p><p><br></p><p>3:10 - Why deals are won at the individual level, not account level</p><p>5:30 - Common multi-threading challenges in complex sales</p><p>7:15 - Visualizing relationship networks to identify gaps</p><p>9:40 - Leveraging extended connections to reach decision-makers</p><p>12:05 - Balancing feature richness with user adoption</p><p>14:30 - Key takeaways for sales leaders</p><p><br></p><p>You're invited! <a href="https://www.joinpavilion.com/topline-slack" rel="noopener noreferrer" target="_blank">Join the free Topline Slack channel</a> to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!</p><p><br></p><p><a href="https://www.joinpavilion.com/topline-newsletter" rel="noopener noreferrer" target="_blank">Subscribe to the Topline Newsletter</a> to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.</p><p><br></p><p><a href="https://www.joinpavilion.com/the-revenue-leadership-podcast" rel="noopener noreferrer" target="_blank">Tune into The Revenue Leadership Podcast with Kyle Norton</a> every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.</p>