Ep. 169 - Interactive Demos: The Secret Weapon for Personalized ABM Success

This is a podcast episode titled, Ep. 169 - Interactive Demos: The Secret Weapon for Personalized ABM Success. The summary for this episode is: <p>In this episode of <em>Scrappy ABM,</em><strong> </strong>host <a href="https://www.linkedin.com/in/masoncosby" rel="noopener noreferrer" target="_blank">Mason Cosby</a> chats with <a href="https://www.linkedin.com/in/catieivey/" rel="noopener noreferrer" target="_blank">Catie Ivey</a>, CRO of Walnut, about how interactive product demos can supercharge account-based marketing by delivering hyper-personalized, use-case-driven experiences that actually convert.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(01:31) What interactive demos are—and why they matter in ABM</p><p>(03:37) Going beyond generic walkthroughs to build tailored demo flows</p><p>(06:01) Case study: boosting PLG conversion with demo customization</p><p>(08:26) How to personalize even when you don’t have access to a customer’s product</p><p>(11:27) Why AI alone isn’t enough—industry-specific context is key</p><p>(13:34) Avoiding common demo mistakes: keep it simple, keep it relevant</p><p>(15:15) The 12-click rule for building demos that people actually finish</p><p><br></p><p><strong>Guest Bio</strong></p><p>Catie Ivey is the Chief Revenue Officer at Walnut, a platform that helps companies build interactive product demos that resonate. A leader in revenue operations and GTM strategy, Catie champions a “product-led everything” mindset—bringing the product experience into every stage of the buyer’s journey to fuel engagement, conversion, and long-term adoption.</p>