“We Built It for Us—and It Took Over an Industry” (with Brad Parker from FormPiper) | Ep. 185

This is a podcast episode titled, “We Built It for Us—and It Took Over an Industry” (with Brad Parker from FormPiper) | Ep. 185. The summary for this episode is: <p>ABM isn’t about guessing—it’s about doubling down on the best customers you already know. In this episode of <a href="https://scrappyabm.com/" rel="noopener noreferrer" target="_blank"><em>Scrappy ABM</em></a>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> sits down with <a href="https://www.linkedin.com/in/bradleycparker/" rel="noopener noreferrer" target="_blank">Brad Parker</a>, founder and CEO of <a href="https://formpiper.com/" rel="noopener noreferrer" target="_blank">FormPiper</a>, to explore how solving one specific pain in his own retail business led to dominating an entire vertical.</p><p><br></p><p>Brad shares how <em>“being a yes company”</em> reshaped his approach to consumer financing, why his ICP was “literally me,” and how that hyper-focus enabled FormPiper to scale across furniture, jewelry, auto, and medical. From 90-day sprint cycles to hard lessons in vertical adaptation, Brad unpacks how strategic partnerships—not cold calls—became his #1 growth channel. If you’ve ever tried to force-fit a product into a new market, this conversation will hit home.</p><p><br></p><h2>👤 Guest Bio</h2><p><a href="https://www.linkedin.com/in/bradleycparker/" rel="noopener noreferrer" target="_blank">Brad Parker</a> is the founder and CEO of <a href="https://formpiper.com/" rel="noopener noreferrer" target="_blank">FormPiper</a>, a platform built to automate the consumer financing process by aggregating multiple lenders into a single application experience. Drawing on 20 years of retail ownership, Brad built FormPiper to solve his own operational pain—then scaled it nationally through strategic vertical expansion.</p><p><br></p><h2>📌 What We Cover</h2><ul><li>Why Brad’s ICP was “me and my friends”—and how that led to fast traction</li><li>The real pain of consumer financing: saying “no” multiple times</li><li>How FormPiper helps businesses become “yes companies”</li><li>What went wrong in early market expansion—and how they fixed it</li><li>How strategic partners unlocked access to new verticals</li><li>Why 90-day sprints keep the team aligned and agile</li><li>The mistake of assuming one product fits every market</li><li>How FormPiper defines when it’s time to expand into a new vertical</li><li>Why cold outreach failed—and warm partnerships thrived</li><li>The power of open-minded product development through customer listening</li></ul><p><br></p><h2>🔗 Resources Mentioned</h2><ul><li><a href="https://formpiper.com/" rel="noopener noreferrer" target="_blank">FormPiper</a></li><li><a href="https://www.getaccept.com/" rel="noopener noreferrer" target="_blank">GetAccept</a> – used to deliver custom digital sales rooms</li></ul><p><br></p><p><strong>Resources:</strong></p><p>👉 <a href="https://scrappyabm.com/" rel="noopener noreferrer" target="_blank">Scrappy ABM</a>: Visit for more ABM tips and strategies.</p><p>👉 Connect with <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> on LinkedIn for a conversation about ABM.</p><p><br></p><p>If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the <em>Scrappy ABM</em> podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!</p>