EP. 135 - 2025 ABM TRENDS REVEALED! 🍾 Mason Cosby & Evan Cox on the Future of Account-Based Marketing

This is a podcast episode titled, EP. 135 - 2025 ABM TRENDS REVEALED! 🍾 Mason Cosby & Evan Cox on the Future of Account-Based Marketing. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> discusses the top trends in Account-Based Marketing (ABM) for 2025 and beyond with marketing director Evan Cox. They explore emerging strategies and key shifts shaping the ABM landscape.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(01:12) Influencer marketing in B2B is on the rise</p><p>(02:58) The increasing use of AI in ABM programs</p><p>(04:23) ABM as a buzzword is decreasing, being replaced by GTM (Go-to-Market)</p><p>(05:19) ABM programs are becoming more focused and less flashy</p><p>(05:51) The future of ABM involves coordinated efforts between marketing and sales</p>