EP. 57 - Work Environment IMPACTS Your Marketing I Recorded on Demand Wars

This is a podcast episode titled, EP. 57 - Work Environment IMPACTS Your Marketing I Recorded on Demand Wars. The summary for this episode is: <p>In this episode, recorded on <a href="https://podcasts.apple.com/gb/podcast/demand-wars/id1710368776" rel="noopener noreferrer" target="_blank">Demand Wars</a> and hosted by <a href="https://www.linkedin.com/in/bolaji/" rel="noopener noreferrer" target="_blank">Bolaji Oyejide</a>, <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> talks about the importance of finding a work environment that is positive and emphasizes getting marketing right. He also came up with the idea of treating your career as a product, and ways to improve your career.</p><p><br></p><p>In the later part of the video, Mason Cosby discusses a scenario where a marketer has $1,000 a month to market a B2B product or service. Here are the steps Mason Cosby recommends:</p><p><br></p><ul><li>Use LinkedIn Sales Navigator to target and connect with potential customers.</li><li>Build an audience and nurture relationships with them.</li><li>Once you have a pipeline built, use a daylong virtual conference to establish yourself as a thought leader and to educate potential customers.</li></ul><p><br></p><p>Mason Cosby also talks about the importance of qualitative data and active job search during the time you are building these long-term demand creation programs. </p>