EP. 28 - Unlocking Customer Advocacy: How to Build a Strong Review and Referral Program w/ Nick Bennett l Scrappy Playbooks

This is a podcast episode titled, EP. 28 - Unlocking Customer Advocacy: How to Build a Strong Review and Referral Program w/ Nick Bennett l Scrappy Playbooks. The summary for this episode is: <p>In this episode of Scrappy ABM, host Mason Cosby talks with Nick Bennett, Chief Customer Officer at TAC, about a playbook Nick created to generate customer reviews and referrals at his previous company. Listeners will learn the step-by-step tactics Nick used, as well as additional ideas for getting more value from happy customers.</p><p><br></p><p>Main Discussion Points:</p><p><br></p><p>- Pulling a list of promoters from NPS surveys and targeting them for reviews (00:01:52)</p><p>- Keeping the outreach sincere and personal with a simple email (00:04:12)</p><p>- Incentivizing honest feedback, not just positive reviews (00:05:01)</p><p>- Getting leadership buy-in on the budget (00:06:07)</p><p>- Automating gift card delivery rather than manual fulfillment (00:12:18)</p><p>- Using resulting reviews for product improvements and training (00:14:20)</p><p>- Asking happy customers for referrals and videos (00:18:49)</p>