EP. 144 - ABM Without the B2B SaaS GTM BS

This is a podcast episode titled, EP. 144 - ABM Without the B2B SaaS GTM BS. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host Mason Cosby joins <em>Don't Be a SaaS</em> hosts Adam O'Brien and Kate Campbell to discuss how B2B companies can implement Account-Based Marketing (ABM) without the hefty price tag. They break down actionable strategies, essential tech stacks, and what’s next for ABM in 2025 and beyond.</p><p><br></p><p>📢 <strong>This episode is a repurposed conversation from the </strong><a href="https://open.spotify.com/episode/0TyXRsbHp1X5SvgKl8PQPg?si=art9vePuRRex-QnVkCjnCA" rel="noopener noreferrer" target="_blank"><strong><em>Don't Be a SaaS</em> podcast</strong></a><strong>, where Mason was a guest.</strong></p><p><br></p><h3><strong>Best Moments:</strong></h3><p>(00:06) Introduction to Scrappy ABM and its focus on practical playbooks</p><p>(04:06) The importance of established product-market fit before implementing ABM</p><p>(10:52) The role of data in ABM and identifying best-fit customers</p><p>(14:25) Sales compensation’s impact on ABM success and customer retention</p><p>(25:11) Building an affordable ABM tech stack for under $1,000 per month</p><p>(34:09) Predictions for the future of ABM in 2025 and beyond</p><p>(39:19) Resources for learning more about Scrappy ABM approaches</p><h3><br></h3><h3>📌 <strong>Listen to <em>Don't Be a SaaS</em>:</strong> <a href="https://open.spotify.com/episode/0TyXRsbHp1X5SvgKl8PQPg?si=art9vePuRRex-QnVkCjnCA" rel="noopener noreferrer" target="_blank">Spotify</a></h3>