EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips
DESCRIPTION
In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.
Best Moments:
(01:20) Three types of podcasts: content engine, account-based, and public figure
(02:56) Measuring podcast success based on strategy and type
(05:13) Content engine podcasts and thought leadership curation
(08:07) Account-based podcasting and relationship building
(11:45) Common mistakes in podcast creation and measurement
(15:06) Measuring podcast success and its nebulous nature
(18:54) The importance of having subject matter experts as hosts
(23:34) Benefits and strategies for creating solo podcast episodes
(26:07) Repurposing existing content for podcasting