EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips

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This is a podcast episode titled, EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips. The summary for this episode is: <p>In this episode of <em>B2B Revenue Leaders</em>, host Dustin Tysick welcomes back <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a>, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(01:20) Three types of podcasts: content engine, account-based, and public figure</p><p><br></p><p>(02:56) Measuring podcast success based on strategy and type</p><p><br></p><p>(05:13) Content engine podcasts and thought leadership curation</p><p><br></p><p>(08:07) Account-based podcasting and relationship building</p><p><br></p><p>(11:45) Common mistakes in podcast creation and measurement</p><p><br></p><p>(15:06) Measuring podcast success and its nebulous nature</p><p><br></p><p>(18:54) The importance of having subject matter experts as hosts</p><p><br></p><p>(23:34) Benefits and strategies for creating solo podcast episodes</p><p><br></p><p>(26:07) Repurposing existing content for podcasting</p>

DESCRIPTION

In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.


Best Moments:


(01:20) Three types of podcasts: content engine, account-based, and public figure


(02:56) Measuring podcast success based on strategy and type


(05:13) Content engine podcasts and thought leadership curation


(08:07) Account-based podcasting and relationship building


(11:45) Common mistakes in podcast creation and measurement


(15:06) Measuring podcast success and its nebulous nature


(18:54) The importance of having subject matter experts as hosts


(23:34) Benefits and strategies for creating solo podcast episodes


(26:07) Repurposing existing content for podcasting