EP. 126 - MASTER ABM STRATEGIES! 🚀 One-Page Programs & 4D Framework with Mason Cosby 🔥 Practical Tips for B2B Success

This is a podcast episode titled, EP. 126 - MASTER ABM STRATEGIES! 🚀 One-Page Programs & 4D Framework with Mason Cosby 🔥 Practical Tips for B2B Success. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> dives deep into the world of Account-Based Marketing (ABM), offering practical insights and strategies for B2B companies looking to implement or improve their ABM programs.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(00:48) Overview of ABM and its components</p><p>(01:39) The one-page ABM program exercise</p><p>(03:09) Mason's background and company introduction</p><p>(04:08) Definition and breakdown of ABM</p><p>(07:37) Why ABM programs often fail</p><p>(10:37) The importance of product-market fit in ABM</p><p>(14:16) What sales teams want from marketing</p><p>(20:25) Balancing brand building and sales activation</p><p>(26:55) Operationalizing ABM partnerships</p><p>(35:36) The 4D framework for structuring ABM playbooks</p><p>(46:55) Three stages of ABM implementation</p><p>(49:34) Mason's personal ABM program breakdown</p>