Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts

This is a podcast episode titled, Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach.</p><p><br></p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><ul><li>(01:20) Introduction to audience member Liana’s ABM challenge for her retail signage business</li><li>(01:35) The importance of getting more specific with ICP (Ideal Customer Profile) definition</li><li>(02:24) Why narrowing down from “retail brands” to specific store types is crucial</li><li>(03:06) Recommendation to focus on geographic regions to make targeting more manageable</li><li>(03:43) Suggestion to showcase before/after store transformations as compelling content</li><li>(04:24) Benefits of narrowing the target list to a manageable 50 companies</li><li>(05:04) Personal example of directly texting prospects identified as best-fit customers</li><li>(05:56) Recommendation to segment by organization size and specific roles</li><li>(06:32) Strategy to focus on geographic-based programs with in-person demonstrations</li><li>(07:29) Information about the <em>Scrappy ABM</em> newsletter for weekly ABM playbooks</li></ul>