Product Marketing Alliance

Everybody has their own superpower, says Rachel Ha'o, Global Sales Enablement at Iterable, and your job as a sales enabler is to help execs discover and amplify it - not simply copy what’s worked for yourself in the past. In this podcast, Rachel talks about how she moved into sales enablement by ‘moonlighting’, the importance of humility as a sales enabler - and shares her number one early morning tip for keeping on top of priorities in a pandemic.

Sales Enablement Innovation | Rachel Ha'o, Iterable

On this episode of the podcast, we spoke to Nitin Kartik, Director of Product Marketing at Carbyne! Nitin took the time to dive into his experience with sales enablement and share advice from his successes.&nbsp;<h2>Key talking points:</h2><ul><li>Sales enablement’s differing role between small and large organizations</li><li>Using Ideal Customer Profiles to adapt sales enablement initiatives</li><li>Measuring enablement program success with the right metrics</li></ul>And more!

“Helping sellers grow revenue is a shared responsibility”, Nitin Kartik

On this episode of the podcast, we were joined by Jarod Spiewak, Founder and CEO of Comet Fuel. Jarod kindly joined us to discuss the importance of sales and marketing alignment, coming from the marketing side of the equation with his expertise.

“When marketing & sales work independently, they can work against each other”, Jarod Spiewak

On this episode of the podcast we chatted with SEC One to Watch and Senior Scaled Go-To-Market Enablement Manager at AWS, Brooke Coletti!&nbsp;Brooke is known for continuously seeking better ways to enable internal and external teams, and joined us to dive into the world of partner enablement and her experience with the role.&nbsp;

“Partner enablement has similarities and differences”, Brooke Coletti

On this episode of the podcast we were joined by the vastly experienced Jeff Jaworski. Jeff dived into the world of sales coaching, the lessons he learned from his time at Google, and how you can take five key shifts and start increasing sales performance.&nbsp;

“5 key shifts to drive higher performing sales teams”, Jeff Jaworski

This special episode of the podcast was recorded live at the Sales Enablement Summit in London in late 2023. Simon Gilks, VP of Revenue Operations at Enhesa, joined us to discuss the important relationship between RevOps and enablement.

“For me, enablement is a part of RevOps”, Simon Gilks

This special episode of the podcast was recorded live at the Sales Enablement Summit in London in late 2023. Bana Kawar, Senior Sales Enablement Lead at AWS, joined us to discuss the role of artificial intelligence in modern enablement, and learnings from her use of AI.

“Responsible AI and the human element”, with Bana Kawar

Sales Enablement Collective

Ever wondered how sales enablement leaders get it done? The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies. From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.

Sales Enablement Innovation | Rachel Ha'o, Iterable

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