EPISODE 6 | 41:56 min
How to measure success | Carter Holland, GhostRetail Inc.
In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc.
Measuring the success of a product launch can be challenging; key metrics and data points can be hard to capture.
Carter shares his insights gained during a twenty-year career, during which time, he's led large-scale marketing teams.
![](https://files.casted.us/1613368f-6269-4f9d-b0cc-6d78ae348664.png)