Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)

This is a podcast episode titled, Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS). The summary for this episode is: <p>In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS).</p><p>Holly is a seasoned practitioner with 12 years of experience in the product marketing field and in this episode, we explore a variety of discussion points, including:</p><ul><li>What the product marketing team looks like at AWS.</li><li>Her product marketing highlight of 2022.</li><li>The significant industry shifts she's observed in the last year.</li><li>The traits of an effective product marketer. </li><li> KPIs she uses to track team performance.</li><li>How PMMs improve awareness amongst internal teams.</li><li>How she thinks product marketing will evolve in 2023.</li><li>Her biggest product marketing success story, to date?</li></ul>