How to win at win/loss analysis | Scott Varner, Senior Consultant at Clozd

This is a podcast episode titled, How to win at win/loss analysis | Scott Varner, Senior Consultant at Clozd. The summary for this episode is: <p>In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Scott Varner, a Senior Consultant at Clozd.</p><p>Scott manages win-loss programs to help enterprise organizations systematically and helps them uncover why they win and lose deals in order to improve win rates.</p><p>During the discussion, Scott shared how product marketers can win at win/loss analysis, focusing particularly on:</p><ul><li>What an effective win/loss program looks like,</li><li>How product marketers can incorporate win/loss into sales,</li><li>The role of VoC in the win/loss process,</li><li>How product marketers can get buy-in from key stakeholders when conducting win/loss research,</li><li>Top tips for analyzing the results of win/loss interviews and how findings can be used to improve a product or service, and</li><li>The measures that can be introduced to ensure win/loss takeaways are being shared effectively.</li></ul>