Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media

This is a podcast episode titled, Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media. The summary for this episode is: <p>In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media.</p><p>The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs.</p><p>Rebecca touches on a variety of talking points, including:</p><ul><li>Her product marketing highlight of 2022,</li><li>Which KPIs she uses to establish whether short and long-term product marketing goals are being achieved,</li><li>How she prioritizes team goals, and whether there's a degree of flexibility with these goals,</li><li>The processes in place to achieve short and long-term goals,</li><li>Which teams she works with most to achieve your targets, and how tasks are delegated,</li><li>Top tips for building a diverse team with the expertise needed to achieve common goals, and</li><li>What she deems the best practices for developing and managing cross-functional teams.</li></ul>