Product Marketing Alliance

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience (DX) can support sales and marketing, as well as how DX relates to DevRel, the importance of cross-functionality, and how to create a strong dev experience.

I am a leader in developer experience who builds high performing teams with a mission of driving technology adoption through content, tools and education. I transformed the way Xero builds developer experiences through OpenAPI specifications including SDKs, documentation, and other tools.

Sidney Maestre

VP of Developer Relations at APIMatic

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience (DX) can support sales and marketing.



Sidney Maestre | How can developer experience support sales and marketing?

How can developer experience support sales and marketing? | Developer Marketing Alliance

In this episode, we’re taking a look at how marketers can manage their career long term and what they can do to boost their chances for success in the future.

Experienced program lead and product marketing manager focused on driving awareness of, excitement for, and adoption of products through targeted, scalable programs, engaging events and relevant, solution ­oriented stories.

Katie Miller

Developer Marketing Leader & Developer Relations Advisor

In this episode, we’re taking a look at how marketers can manage their career long term and what they can do to boost their chances for success in the future.

Katie Miller | Long-term career management for marketers

Long-term career management for marketers

Mariya Delano, Founder of Kalyna Marketing, talks about why developers don’t like marketing and what actually works for them - and includes examples from the developers themselves.

I am the founder of Kalyna Marketing, a marketing agency for B2B technical brands in SaaS, MarTech, data analytics, DevOps, and more.

Mariya Delanno

Founder of Kalyna Marketing

Mariya Delano, Founder of Kalyna Marketing, talks about why developers don’t like marketing and what actually works for them - and includes examples from the developers themselves.


Mariya Delano | Why do developers complain about marketing (and what actually works)?

Why do developers complain about marketing (and what actually works)?

In this episode, we’re joined by Umar Igan, full stack data scientist, to talk about how developers and engineers can best communicate with non-technical people.

AI Engineer with 4 years of experience of driving AI solutions to production. Recently hustling in kaggle competitions. 

Umar Igan

Data Scientist

How can developers and engineers best communicate with non-technical people? Umar Igan, full stack data scientist talks to us about this topic and more.


Umar Igan | Communicating with non-technicals as an engineer

Communicating with non-technicals as an engineer - Developer Marketing Alliance

In this episode, we spoke to Mudit Singh, Head of Marketing and Growth at LambdaTest, about marketing to developers and, more specifically, going beyond product-led growth methods when doing so.

A product marketing and growth expert with over a decade of experience in building and marketing great software products. Part of LambdaTest's founding team, I have been deep diving into software testing processes and working towards the aim of bringing all testing ecosystems to cloud.

Mudit Singh

Head of Marketing and Growth at LambdaTest 

Mudit Singh, Head of Marketing and Growth at LambdaTest, talks about marketing to developers and, more specifically, going beyond product-led growth.


Mudit Singh | Marketing to developers: going beyond PLG methods

Marketing to developers: going beyond PLG methods - Developer Marketing Alliance

We sat with Alex Logan, Lead Mobile Engineer, to discuss the very important topic of getting developers to use a product. Alex talks about what you need to do in the development, pre-launch, and launch stages, how you define your target audience, the challenges of getting devs to actually use your product, and how to overcome those difficulties.

Passionate iOS engineer & WWDC19 attendee with a history of success on the App Store, including holding the top trending spot in the UK and features on the home page. Recently featured as App of the day in over 160 countries with an independently developed app.

Alex Logan

Lead Mobile Engineer

After all the hard work of creating a product, how do you get developers to actually use it? Alex Logan, Lead Mobile Engineer, answers this question.


Alex Logan | Getting developers to use your product

How to get developers to use your product | Developer Marketing Alliance

We sat down with Alan Gleeson, CEO and Co-Founder of Contento, to talk about effective strategies you can use to attract developers to your SaaS platform, as well as the differences between selling SaaS products to a B2B audience and to developers.

For the past few years I have worked with a small number of VC backed SaaS companies as an interim/ part-time Chief Marketing Officer. Now, I'm the CEO and co-founder of Contento, a headless CMS that makes it easier for your marketing team to manage your B2B SaaS website.

Alan Gleeson

CEO and Co-Founder of Contento

Alan Gleeson, CEO and Co-Founder of Contento, talks about effective strategies you can use to attract developers to your SaaS platform.


Alan Gleeson | Effective strategies for attracting developers to your SaaS platform

Effective strategies for attracting developers to your SaaS platform | Developer Marketing Alliance

Developer Marketing Alliance

Where developer marketing leaders from top companies all over the world share their insights, experience, and opinions.
From developer communities to DevRel and everything in between, DevMar Debugged covers a range of topics that'll help you level up your strategies and ops.

Sidney Maestre | How can developer experience support sales and marketing?

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