Product Marketing Alliance

In this episode, we spoke to Mudit Singh, Head of Marketing and Growth at LambdaTest, about marketing to developers and, more specifically, going beyond product-led growth methods when doing so.

A product marketing and growth expert with over a decade of experience in building and marketing great software products. Part of LambdaTest's founding team, I have been deep diving into software testing processes and working towards the aim of bringing all testing ecosystems to cloud.

Mudit Singh

Head of Marketing and Growth at LambdaTest 

Mudit Singh, Head of Marketing and Growth at LambdaTest, talks about marketing to developers and, more specifically, going beyond product-led growth.


Mudit Singh | Marketing to developers: going beyond PLG methods

Marketing to developers: going beyond PLG methods - Developer Marketing Alliance

Developer Marketing Alliance

Where developer marketing leaders from top companies all over the world share their insights, experience, and opinions.
From developer communities to DevRel and everything in between, DevMar Debugged covers a range of topics that'll help you level up your strategies and ops.

DevMar Debugged Podcast

We sat with Alex Logan, Lead Mobile Engineer, to discuss the very important topic of getting developers to use a product. Alex talks about what you need to do in the development, pre-launch, and launch stages, how you define your target audience, the challenges of getting devs to actually use your product, and how to overcome those difficulties.

Passionate iOS engineer & WWDC19 attendee with a history of success on the App Store, including holding the top trending spot in the UK and features on the home page. Recently featured as App of the day in over 160 countries with an independently developed app.

Alex Logan

Lead Mobile Engineer

After all the hard work of creating a product, how do you get developers to actually use it? Alex Logan, Lead Mobile Engineer, answers this question.


Alex Logan | Getting developers to use your product

How to get developers to use your product | Developer Marketing Alliance

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience (DX) can support sales and marketing, as well as how DX relates to DevRel, the importance of cross-functionality, and how to create a strong dev experience.

I am a leader in developer experience who builds high performing teams with a mission of driving technology adoption through content, tools and education. I transformed the way Xero builds developer experiences through OpenAPI specifications including SDKs, documentation, and other tools.

Sidney Maestre

VP of Developer Relations at APIMatic

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience (DX) can support sales and marketing.



Sidney Maestre | How can developer experience support sales and marketing?

How can developer experience support sales and marketing? | Developer Marketing Alliance

We sat down with Alan Gleeson, CEO and Co-Founder of Contento, to talk about effective strategies you can use to attract developers to your SaaS platform, as well as the differences between selling SaaS products to a B2B audience and to developers.

For the past few years I have worked with a small number of VC backed SaaS companies as an interim/ part-time Chief Marketing Officer. Now, I'm the CEO and co-founder of Contento, a headless CMS that makes it easier for your marketing team to manage your B2B SaaS website.

Alan Gleeson

CEO and Co-Founder of Contento

Alan Gleeson, CEO and Co-Founder of Contento, talks about effective strategies you can use to attract developers to your SaaS platform.


Alan Gleeson | Effective strategies for attracting developers to your SaaS platform

Effective strategies for attracting developers to your SaaS platform | Developer Marketing Alliance

In this episode, we speak to Martin Jeret, CEO of Codemagic, about the main benefits of having an Enterprise plan, as well as the key features you should include.

Domain knowledge: Continuous integration & delivery, developer products. From long ago also: travel tech, eHealth, solar energy (Europe), eco friendly public transport, AI strategy formulation.

Martin Jeret

CEO of Codemagic

In our latest episode of the Developer Marketing Alliance podcast, we speak to Martin Jeret, CEO of Codemagic, about having the best features for Enterprise plan customers.


Martin Jeret | Top 10 features for Enterprise plan customers

Top 10 features for Enterprise plan customers | Developer Marketing Alliance Podcast

Chris Riley, Senior Manager of Developer Relations at Hubspot, discusses developer relations and the notion that, when engaging with developers, there isn’t a one-size-fits-all approach.

Bad coder turned advocate for modern app dev practices. Host of Tech A'Sketch and Neurodiversity advocate. Modeling vulnerability in public.

Chris Riley

Senior Manager of Developer Relations at Hubspot

Chris Riley, Senior Manager of Developer Relations at Hubspot, discusses developer relations and how, when engaging with developers, there isn’t a one-size-fits-all approach.


Chris Riley | Not one size fits all

Chris Riley | Not one size fits all | Developer Marketing Alliance Podcast

Sachin Jha, Product Marketing & Founder Consultant at Red Mamba Media, talks about how developer marketers can navigate (and adapt to) the changing technology landscape.

I’m an Engineer turned Product Marketer. My track has been very different, from being an engineer to sales, technical solutions to product marketing. Although, if I look back that gives me a different edge in terms of knowing one hard skill as tech and soft skills in sales & marketing.

Recent Episodes