Rob Balderstone | From CMO to CPO: could that be your next step? | CMO Convo
00:00
00:00
This is a podcast episode titled, Rob Balderstone | From CMO to CPO: could that be your next step? | CMO Convo. The summary for this episode is: <p>Once you reach CMO, where to next?</p><p>It's an important question and one that Rob Balderstone had to answer in his role at Locket.</p><p>Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing leaders need to function.</p><p>Discover why this move made sense, what Rob's bringing to the table, and his advice for how you too can make a similar move.</p>
DESCRIPTION
Once you reach CMO, where to next?
It's an important question and one that Rob Balderstone had to answer in his role at Locket.
Rob made the move to CPO because the company needed it, but in doing so he's found his marketing experience has been a huge boon to this role, while wading into Product has given him fresh perspectives on how marketing leaders need to function.
Discover why this move made sense, what Rob's bringing to the table, and his advice for how you too can make a similar move.
Today's Host
Will Whitham
|Content Lead for CMO Alliance
Today's Guests
Rob Balderstone
|CPO at Locket
Rob Balderstone's clear passion for Locket's product is obvious: he began as a beta tester and loved it so much he joined the company to run their digital marketing, eventually reaching the role of CMO. But his investment in driving the product forward has led him to seek a new challenge: Chief Product Officer.
https://www.linkedin.com/in/robbalderstone/