Product Marketing Alliance

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.

Jim has a 30-year background in marketing and market research, developing research and insights to help marketing, sales, and product professionals connect more meaningfully to their audiences.

Jim Kraus

President of Buyer Persona Institute

Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.


Jim Kraus | Modern buyer personas for modern marketing | CMO Convo

Modern buyer personas for modern marketing | CMO Convo

This episode is sponsored by Bynder. The most intuitive enterprise digital asset management platform. Find out more at <a href="https://www.bynder.com/en/" rel="noopener noreferrer" target="_blank">Bynder.com</a>Disruptor brands can inspire incredibly passionate followings. But there's a tendency as they grow for these brands to lose the personality and features that caused people to love them. They become more generic, with everything that made them stand out getting filed down.But does it have to be this way? Not according to Matt Sutton, CMO of The Black Tux. Matt joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

Matt Sutton’s leadership, demonstrated in driving significant revenue growth at Framebridge and The Black Tux, showcases his expertise in modernizing marketing strategies. At Framebridge, he achieved over 40% YoY revenue growth and expanded the brand's presence in retail and digital platforms. As CMO of The Black Tux, he strategically pivoted channel investments, leading to the company's most profitable year with notable YOY revenue growth.

Matt was selected as one of CMO Alliance's CMOs to Watch in 2024.

Matt Sutton

CMO of Black Tux

Matt Sutton, CMO of The Black Tux, joined us to discuss how effective use of technology, content, and creative thinking can help you keep your edge as a disruptor, in a way that keeps the close relationships and personal touches you had at the start as the brand scales and grows.

Matt Sutton | Keeping your disruptor edge | CMO Convo

Keeping your disruptor edge | CMO Convo 

Who are the most important people for driving growth? It's a big question, but it's one we looked to answer in this year's Growth CMO Report. In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborate with other departments, and what opportunities they have to connect with customers.Want to dive into the full report? <a href="https://pmmalliance.co/3PlXvrr" rel="noopener noreferrer" target="_blank">Head to the CMO Alliance Website and unlock your path to sustained growth.</a>Don't miss the opportunity to meet Morgan another top markeitng leaders at the CMO Summit New York 2024 on March 20th. Get your ticket for the chance to discuss challenges and opportunities in markeitng with top CMOs. <a href="https://events.cmoalliance.com/location/newyork/register?utm_source=youtube&amp;utm_medium=partner-morgan&amp;utm_campaign=event-cmo-ny-mar24-partner" rel="noopener noreferrer" target="_blank">Head to the event website for more information</a>.

With a decade of experience in content creation, Morgan is focused on leading the new era of narrative-led growth. 
Driven by the belief that the traditional methods of outbound sales and marketing are no longer effective, Morgan is spearheading a movement toward content-driven conversations that spark revenue. 
By creating a brand marketing narrative that stands out in a market saturated with similar products and features, is how companies will win.
With a focus on innovation and a commitment to breaking free from outdated modes of thinking, Morgan wants to lead the charge toward a brighter future for sales and marketing. 

Morgan J Ingram

Founder and Chief Edutainment Officer (CEO) of AMP

In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings about personnel that CMOs need to rely on to help meet their growth goals: within their teams, in how they collaborate with other departments, and what opportunities they have to connect with customers.



Morgan J Ingram | The most important people for driving growth | CMO Convo

The most important people for driving growth | CMO Convo

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared.Adam believes this is going to be one of the biggest shake-ups the industry has ever seen, but he has excellent advice on how you can change the challenges of this brave new world into success.

Adam Azor is a seasoned marketing executive, currently making his mark as the Executive Vice President of Global Marketing at Sportradar. His career is characterized by a rich tapestry of integrated marketing experiences, having led initiatives across digital, social, mobile, experiential, retail, direct, shopper, CRM, CSR, promotional marketing, and advertising. Azor's portfolio boasts significant contributions to an array of high-profile brands such as Coca-Cola, Chevrolet, Diageo, Microsoft, and many others, showcasing his versatility and adeptness in steering brands towards achieving their marketing objectives.

Azor's professional acumen is further underscored by his accolades and affiliations, notably his fellowship with The Chartered Institute of Marketing (CIM) and the IPM Top 30 under 30 Award. His career is decorated with numerous industry awards, reflecting his ability to drive successful campaigns that resonate well within the market. Through his strategic vision and creative execution, Adam Azor continues to be a pivotal figure in shaping the marketing strategies at Sportradar, contributing to the company's prominence in the sports data and technology industry.

Adam Azor

EVP of Global Marketing at Sportradar

2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?


Adam Azor | Your game plan for the end of third-party cookies | CMO Convo

Your game plan for the end of third-party cookies | CMO Convo

Sustainability isn't just good for the planet, it's good for business too. When Gen-Z and Millennial customers believe a brand cares about its impact on people and the planet, they are 27% more likely to purchase it than older generations (Deloitte).So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out.But how can you ensure less well-known brands are getting the attention they deserve? Elyse Winer, CMO of Gen Phoenix, knows this challenge all too well. Despite her brand's long history of fantastic sustainability innovations, it's not exactly a household name.Elyse's solution? Strategic partnerships, and fearless efforts to make some noise about sustainability. Discover how you can do the same.

Elyse Winer has a passion for commercializing early-stage technologies and works shoulder-to-shoulder with entrepreneurs to take their technology from emerging to iconic.
During her startup career, she has worn many commercial hats touching fundraising, marketing, brand, communications, business development, sales, strategy, and general management.
With this thorough insider experience, Elyse knows what it takes to build enduring deep tech brands that resonate with customers and capitalize on gaps in the marketplace.
Elyse’s track record of partnering with technology startups and large companies to build brands, develop commercial strategies, and launch game-changing products has earned recognition from Forbes as a “30 Under 30” honoree in Marketing & Advertising, from the Sports & Fitness Industry Association as a “Future Industry Leader”, and from the Healthcare Businesswomen’s Association as a “Rising Star”.

Elyse Winer

Chief Marketing Officer & General Manager, Consumer at Gen Phoenix

Sustainability isn't just good for the planet, it's good for business too. So, it's important for brands to make a big deal about the sustainability innovations they're rolling out. Discover how in this episode of CMO Convo.


Elyse Winer | Making some noise about sustainability | CMO Convo

Making some noise about sustainability | CMO Convo

With so many responsibilities, most CMOs need to be self-starters to get things done. And if entrepreneurs are the ultimate self-starters, what is it about their mindsets that CMOs can take lessons from for success?That's the question that Fractional CMO Tim Hines has set out to answer. He joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches.

Tim Hines is a marketing pro, global keynote speaker, author, podcast host, and consultant who helps people and teams start great things in marketing and business. He has nearly 20 years of experience in developing omnichannel marketing programs from the ground up, with a focus on marketing strategy, partner marketing, sales enablement, and event marketing.

Tim Hines

Fractional CMO with the Marketing Starter Group

Tim Hines joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches.


Tim Hines | The power of entrepreneurial mindsets for CMOs | CMO Convo

The power of entrepreneurial mindsets for CMOs | CMO Convo

With so many responsibilities, most CMOs need to be self-starters to get things done. And if entrepreneurs are the ultimate self-starters, what is it about their mindsets that CMOs can take lessons from for success?
That's the question that Fractional CMO Tim Hines has set out to answer. He joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches.


2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people.We market to people, people make up our teams, the other stakeholders within your organization are people.That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.

With over 20 years of experience as a senior marketing and business leader, Sarah has a passion for connecting product, customer demand, and marketing execution to drive business growth and performance. Sarah has positioned marketing as a credible and key business driver for Boldyn Networks, one of the world's largest shared network infrastructure providers with expertise across a range of industry verticals.

Sarah Roberts

Group CMO of Boldyn Networks

We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.


Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo

Human connection: the top priority for CMOs in 2024 | CMO Convo

2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people. We market to people, people make up our teams, the other stakeholders within your organization are people. That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.


CMO Alliance

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

Jim Kraus | Modern buyer personas for modern marketing | CMO Convo

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