Lori Goode | Goodbye, 2023. Hello, 2024. | CMO Convo
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This is a podcast episode titled, Lori Goode | Goodbye, 2023. Hello, 2024. | CMO Convo. The summary for this episode is: <p>2023 has thrown a lot of curveballs at CMOs and marketing leaders. And 2024 is gearing up to continue that trend.</p><p>With both challenges and opportunities appearing around every corner, we sat down with Lori Goode, CMO of Index Exchange, to take a look back at how CMOs have responded, and what they can do to prepare for what's coming in 2024.</p><p>From AI to the economy, the political landscape, and more, we dive into it all in the big CMO Convo of the year, 2023.</p>
DESCRIPTION
2023 has thrown a lot of curveballs at CMOs and marketing leaders. And 2024 is gearing up to continue that trend.
With both challenges and opportunities appearing around every corner, we sat down with Lori Goode, CMO of Index Exchange, to take a look back at how CMOs have responded, and what they can do to prepare for what's coming in 2024.
From AI to the economy, the political landscape, and more, we dive into it all in the big CMO Convo of the year, 2023.
Today's Host
Will Whitham
|Content Lead for CMO Alliance
Today's Guests
Lori Goode
|CMO of Index Exchange
Lori Goode serves as the Chief Marketing Officer at Index Exchange. In her role, Lori is responsible for amplifying Index’s mission and vision across all marketing channels globally, boosting visibility for Index’s brand while crafting the positioning and go-to-market strategy for its products and solutions to drive growth. She also oversees the learning and development organization and sponsors the company’s sustainability and DE&I efforts.
Lori's LinkedIn