Miri Rodriguez | Encoding empathy into your brand's DNA | CMO Convo
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This is a podcast episode titled, Miri Rodriguez | Encoding empathy into your brand's DNA | CMO Convo. The summary for this episode is: <p>Connections require understanding, and understanding requires empathy.</p><p><br></p><p>That's true in many situations, but particularly when it comes to brands connecting with their audiences.</p><p><br></p><p>Miri Rodriguez, Senior Storyteller at Microsoft and best selling author of Brand Storytelling, knows the power of empathetic storytelling, and she joins us to breakdown why and how empathy needs to be at the core of your brand, and how to translate that empathy into effective stories.</p>
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Connections require understanding, and understanding requires empathy.
That's true in many situations, but particularly when it comes to brands connecting with their audiences.
Miri Rodriguez, Senior Storyteller at Microsoft and best selling author of Brand Storytelling, knows the power of empathetic storytelling, and she joins us to breakdown why and how empathy needs to be at the core of your brand, and how to translate that empathy into effective stories.
Today's Host
Will Whitham
|Content Lead for CMO Alliance
Today's Guests
Mirir Rodriguez
|Senior Storyteller at Microsoft & Author of Brand Storytelling
Miri is an award-winning professional with a career history of leading Communications, Marketing, and Business Operations Programs. As the author of the best-selling book, Brand Storytelling, Miri's mission is to transform marketers from storytellers to storylords!
Miri's LinkedIn