Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo
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This is a podcast episode titled, Sarah Roberts | Human connection: the top priority for CMOs in 2024 | CMO Convo. The summary for this episode is: <p>2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people.</p><p>We market to people, people make up our teams, the other stakeholders within your organization are people.</p><p>That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.</p>
DESCRIPTION
2023 was a big year for marketing tech, particularly AI. So much so it can easy to lose sight of the real core of marketing: people.
We market to people, people make up our teams, the other stakeholders within your organization are people.
That's why we're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining that human connection and focus is going to be critical to success in the coming year.
Today's Host
Will Whitham
|Content Lead for CMO Alliance
Today's Guests
Sarah Roberts
|Group CMO of Boldyn Networks
With over 20 years of experience as a senior marketing and business leader, Sarah has a passion for connecting product, customer demand, and marketing execution to drive business growth and performance. Sarah has positioned marketing as a credible and key business driver for Boldyn Networks, one of the world's largest shared network infrastructure providers with expertise across a range of industry verticals.
Sarah's LinkedIn