Mark Donnigan | Slowing the CMO revolving door | CMO Convo
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This is a podcast episode titled, Mark Donnigan | Slowing the CMO revolving door | CMO Convo. The summary for this episode is: <p>We've all seen the stats about how CMOs have the shortest average tenure in the C-Suite.</p><p>But having a constant revolving door of marketing leadership isn't just bad for individual marketing leaders, it can have major negative impacts on teams, brands, and the marketing industry as a whole.</p><p>We sat down with Virtual CMO, Mark Donnigan to discuss his tried and tested framework for ensuring CMOs have the time and space to really show their value.</p>
DESCRIPTION
We've all seen the stats about how CMOs have the shortest average tenure in the C-Suite.
But having a constant revolving door of marketing leadership isn't just bad for individual marketing leaders, it can have major negative impacts on teams, brands, and the marketing industry as a whole.
We sat down with Virtual CMO, Mark Donnigan to discuss his tried and tested framework for ensuring CMOs have the time and space to really show their value.
Today's Host
Will Whitham
|Content Lead for CMO Alliance
Today's Guests
Mark Donnigan
|Virtual CMO
Mark is an expert GTM builder and Virtual CMO with a passion for working with ambitious technical or product-focused founders in the video streaming or technology startup ecosystem who are ready to disrupt, blaze new trails, open markets, and impact the world.
Mark's LinkedIn