This is a podcast episode titled, Field of Communities…If You Build It, They Will Come — Nisha Baxi, Gong. The summary for this episode is: <p>Who drives the success of your company, product, and overall pipeline? Customers, customers, customers.</p><p><br></p><p>And how do we focus on them? Through community.</p><p><br></p><p>Thankfully, Nisha Baxi is here to spill all of her community-building knowledge.</p><p><br></p><p>Nisha Baxi is the Head of Visioneer Community at Gong, a revenue intelligence platform. Nisha and Scott break down the power of creating a strong community (both internally and externally), seamless customer lifecycle, gamification, and how communities can take your company to new heights.</p><p><br></p><p>Key Points&nbsp;</p><ol><li>Use gamification to boost your community impact! Customers love competition. Use this tactic to connect them with your brand and make sure that they are having the best experience.</li><li>If you want communities to work, you need to listen to the customers’ needs and deliver what makes them happiest.&nbsp;</li><li>Engage people through content, through discussions, through incentives, through programming…variety is key to community-building.</li></ol><p><br></p><p><strong>Connect with Nisha on LinkedIn: </strong><a href="https://www.linkedin.com/in/nishabaxi/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nishabaxi/</a></p><p><strong>Connect with Scott on LinkedIn: </strong><a href="https://www.linkedin.com/in/scottjlogan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottjlogan/</a>&nbsp;</p><p><br></p><p>More fun here: kronologic.com/podcast</p><p><br></p><p><br></p>