This is a podcast episode titled, Cause it Matters — Don Keane, CMO / Board Member. The summary for this episode is: <p>Don Keane, CMO and part of the LGBTQIA+ community joins Scott Logan to delve into the complex world of social cause marketing. </p><p><br></p><p>Discover the surprising challenges brands like Bud Light, Target, and Disney faced as they took bold stances on LGBTQIA+ issues. Gain valuable insights into navigating the ever-evolving landscape of supporting social causes and learn how to make a meaningful impact while managing the risks.</p><p><br></p><p><strong>Key Points&nbsp;</strong></p><ol><li>When issues about your social cause marketing come up, respond as fast as you can.</li><li>Before you post about any cause, know. your. audience. So many companies make that mistake. It’s the best way to avoid saying things that could get you in hot water.</li><li>You don’t have to be political in your marketing, but you shouldn’t be tone deaf either. Always consider your surroundings before posting your next promotion.</li></ol><p><br></p><p><strong>Connect with Don on LinkedIn: </strong><a href="https://www.linkedin.com/in/donaldkeane/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/donaldkeane/</a></p><p><strong>Connect with Scott on LinkedIn: </strong><a href="https://www.linkedin.com/in/scottjlogan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottjlogan/</a>&nbsp;</p><p><br></p><p>More fun here: kronologic.com/podcast</p>