This is a podcast episode titled, Terrible, Horrible, No Good, Very Bad B2B Sales Process — Tim Davidson, Directive. The summary for this episode is: <p>Is there anything Tim Davidson wouldn’t do for a Yeti?</p><p><br></p><p>Eh, OK maybe a few things. In this episode, Tim and host Scott Logan break down Tim’s biggest B2B buying pet peeve, solve the world’s scheduling problems, and answer the ever important question on most peoples’ minds: bots…creepy or not creepy?&nbsp;</p><p><br></p><p>Tim is the Sr. Director of Digital Marketing at Directive, a customer generation agency for software companies.&nbsp;&nbsp;</p><p><br></p><p>Key Points&nbsp;</p><ol><li>B2B software companies: stop making buying your products so damn hard.&nbsp;</li><li>There’s a lot of room for improvement when it comes to meeting scheduling in the buying cycle. Marketers: focus on ease and put yourself in your buyers’ shoes.&nbsp;</li><li>Tim Davidson would do <em>almost anything </em>for a Yeti (do with this information what you will).</li></ol><p><br></p><p><strong>Connect with Tim on LinkedIn: </strong><a href="https://www.linkedin.com/in/tadavidson41/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/tadavidson41/</a>&nbsp;</p><p><strong>Connect with Scott on LinkedIn: </strong><a href="https://www.linkedin.com/in/scottjlogan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/scottjlogan/</a>&nbsp;</p><p><br></p><p>More fun here: kronologic.com/podcast</p><p><br></p><p><br></p>