Contrary to popular belief, product marketing is not just about making decks. In this episode, Maggie sits down with Drift's Director of Product Marketing, Aurelia Solomon. Together, they talk through the ins and outs of a product marketing role, why storytelling is crucial to success, and how to build, and manage, a strong PM to PMM relationship.
For more product marketing resources, check out:
https://productmarketingalliance.com/ and
https://www.siriusdecisions.com/
International Podcast Day is September 30. To honor it, we're asking for your feedback.
Head to www.now.drift.com/podcast, and engage with our bot for no longer than a minute.
In exchange, you'll be entered to win an Elgato microphone and Logitech webcam. Thank you!
Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
![[Rebroadcast] Answering Your #1 Question: What's a One-Pager? (With Daphne Funston)](https://files.casted.us/17f92f42-13f8-40d9-b4ea-2cfd58a201ec.jpg)
