Consumer Psychology Unleashed: Peak Season Tactics That Work All Year

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This is a podcast episode titled, Consumer Psychology Unleashed: Peak Season Tactics That Work All Year. The summary for this episode is: <p><strong>Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and David Freund, VP of Product and Client Strategy, as they unveil the latest findings from Wunderkind’s research paper titled, Consumer Psychology Unleashed: Peak Season Tactics That Work All Year.</strong> </p><p><br></p><p>This exclusive webinar dives deep into the data, trends, and strategies driving success for e-commerce brands in today’s competitive landscape. Gain exclusive access to original research on holiday shopping psychographics that goes beyond transactional data. This report reveals insights you won’t find anywhere else, exploring the motivations, preferences, and behaviors driving consumers in peak buying seasons. Discover how generational and gender-specific trends influence decisions, from early shopping habits to cart abandonment strategies. Learn actionable tactics rooted in psychographics to engage your audience, drive year-round loyalty, and boost revenue. This data is your competitive edge for crafting personalized, impactful marketing strategies in 2025.</p><p><br></p><p><strong>What You’ll Discover</strong></p><p><br></p><ul><li><strong>Actionable insights on psychographic data</strong>: Understand the “why” behind consumer behaviors, with exclusive data that goes beyond transactional metrics to uncover motivations, preferences, and habits.</li><li><strong>Strategies to supercharge engagement</strong>: Learn how to use email, text, and personalized offers to convert early shoppers, re-engage cart abandoners, and retain last-minute buyers.</li><li><strong>Generational and gender trends</strong>: Discover how Gen Z, Millennials, Gen X, and Boomers differ in their shopping behaviors—and how to craft targeted campaigns for each group.</li><li><strong>All-year-round revenue opportunities:</strong> Transform holiday insights into strategies for key retail events like Valentine’s Day, back-to-school, and summer sales, driving retention and loyalty year-round.</li></ul><p><br></p><p>Get ahead of the competition. Download the Consumer Psychology Unleashed today and turn consumer data into year-round success.</p><p><br></p><p><br></p>
Intros and Overview
02:06 MIN
When purchasing starts in peak buying seasons
02:41 MIN
Tactics consumers use to get great deals
02:43 MIN
Free shipping leads across incentives to buy
02:13 MIN
What discount % 'feels good' to consumers
02:44 MIN
Non-discount incentives to drive purchases
02:13 MIN
What drives opt-ins during buying seasons?
02:16 MIN
How Kurt Geiger doubled opt-in rates
00:52 MIN
How to motivate procrastinators
01:26 MIN
Email and text reign supreme regardless of buying season
01:35 MIN
The future is campaignless
01:03 MIN
How consumers think about in-store & online
02:23 MIN
Closing thoughts and resources
01:14 MIN

DESCRIPTION

Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and David Freund, VP of Product and Client Strategy, as they unveil the latest findings from Wunderkind’s research paper titled, Consumer Psychology Unleashed: Peak Season Tactics That Work All Year.


This exclusive webinar dives deep into the data, trends, and strategies driving success for e-commerce brands in today’s competitive landscape. Gain exclusive access to original research on holiday shopping psychographics that goes beyond transactional data. This report reveals insights you won’t find anywhere else, exploring the motivations, preferences, and behaviors driving consumers in peak buying seasons. Discover how generational and gender-specific trends influence decisions, from early shopping habits to cart abandonment strategies. Learn actionable tactics rooted in psychographics to engage your audience, drive year-round loyalty, and boost revenue. This data is your competitive edge for crafting personalized, impactful marketing strategies in 2025.


What You’ll Discover


  • Actionable insights on psychographic data: Understand the “why” behind consumer behaviors, with exclusive data that goes beyond transactional metrics to uncover motivations, preferences, and habits.
  • Strategies to supercharge engagement: Learn how to use email, text, and personalized offers to convert early shoppers, re-engage cart abandoners, and retain last-minute buyers.
  • Generational and gender trends: Discover how Gen Z, Millennials, Gen X, and Boomers differ in their shopping behaviors—and how to craft targeted campaigns for each group.
  • All-year-round revenue opportunities: Transform holiday insights into strategies for key retail events like Valentine’s Day, back-to-school, and summer sales, driving retention and loyalty year-round.


Get ahead of the competition. Download the Consumer Psychology Unleashed today and turn consumer data into year-round success.



Today's Guests

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David Freund

|AVP Product and Client Strategy
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Tim Glomb

|VP Digital, Content & AI